MarTech Specialist - Hybrid Data-Driven Marketing

University of Tennessee, Knoxville; Knoxville (TN); Hybrid; USD 90,000 - 105,000; Full time

Benefits offered by this job

Hybrid work arrangement

Professional development opportunities

Job summary

University of Tennessee, Knoxville's Digital Learning team seeks a Marketing Technology Specialist to optimize enrollment and marketing outcomes through MarTech stack management, data integrations, and analytics. You will collaborate with the MarTech Director and cross-functional partners to ensure accurate tracking, efficient data flows, and measurable performance improvements.

The ideal candidate brings 5+ years in marketing technology, strong GA4/GTM and CRM experience (Salesforce, Slate),

Qualifications

• Bachelor’s degree in Marketing, Business, IS, or related field.
• Minimum five years in marketing technology or digital marketing.
• Experience in higher education MarTech roles.
• Strong CRM knowledge (Salesforce, Slate).
• Proficient GA4, GTM, and data analytics.
• Proven paid media tracking with UTMs and pixels.

Responsibilities

• Manage MarTech stack operations and project execution.
• Ensure accurate data flow and tracking across GA4, GTM, and CRM.
• Collaborate with Marketing to align tech solutions with goals.
• Audit and govern UTM parameters and campaign tracking.
• Develop automation workflows and audience segmentation.
• Train colleagues on MarTech best practices.

Skills

CRM systems

GA4

GTM

UTM tracking

Analytics

Communication

Education

Bachelor’s degree

Tools

Salesforce

Looker

Zapier

SQL

Data Studio

Job description

University of Tennessee, Knoxville's Digital Learning team seeks a Marketing Technology Specialist to optimize enrollment and marketing outcomes through MarTech stack management, data integrations, and analytics. You will collaborate with the MarTech Director and cross-functional partners to ensure accurate tracking, efficient data flows, and measurable performance improvements.

The ideal candidate brings 5+ years in marketing technology, strong GA4/GTM and CRM experience (Salesforce, Slate),