Senior Marketing Tech & Analytics Leader

Howard Hughes Medical Institute; Bethesda (MD); Hybrid; USD 140,000 - 175,000; Full time

Benefits offered by this job

Hybrid schedule (3 days in person)

Competitive pay and benefits

Job summary

Howard Hughes Medical Institute (HHMI) seeks a senior analytics/marketing-technology leader to own and evolve the CRM/CDP ecosystem and the cross-channel measurement architecture. You will manage analytics infrastructure, governance, and audience segmentation to drive data-informed decisions for marketing programs across web, email, social, paid media, and events.

The role blends analytics and systems work, requiring hands-on ownership of platforms and the ability to translate data into

Qualifications

• 5+ years in marketing technology, marketing operations, or digital analytics with ownership of a CRM/CDP.
• Ability to translate data into actionable business decisions.
• Experience building and governing analytics, tagging, and audience segments.

Responsibilities

• Own and evolve HHMI’s analytics infrastructure, including dashboards and event tracking.
• Deepen cross-channel measurement to map audience journeys across channels.
• Build search and AI visibility programs and monitor platform performance.
• Administer and grow the CRM and CDP, expanding data models and integrations.
• Govern the integration architecture to keep systems connected and well-governed.
• Lead measurement for the website redesign to ensure tracking stays intact.
• Run email infrastructure, audience architecture, attribution, and CRM integration.
• Develop and present audience and performance dashboards to the team.
• Grow audience modeling with segmentation and privacy-conscious data collection.

Skills

CRM administration

CDP management

Cross-channel analytics

UTM taxonomy governance

Data governance

Job description

Howard Hughes Medical Institute (HHMI) seeks a senior analytics/marketing-technology leader to own and evolve the CRM/CDP ecosystem and the cross-channel measurement architecture. You will manage analytics infrastructure, governance, and audience segmentation to drive data-informed decisions for marketing programs across web, email, social, paid media, and events.

The role blends analytics and systems work, requiring hands-on ownership of platforms and the ability to translate data into