Marketing Tech & Analytics Lead — Hybrid, High Impact

Howard Hughes Medical Institute (HHMI); United States; Hybrid; USD 140,000 - 175,000; Full time

Job summary

HHMI is seeking a senior analytics and marketing-technology professional to own and evolve the CRM/CDP ecosystem and cross-channel measurement framework. The role partners with Marketing, Digital Communications, and Technology to translate data into actionable content and experience decisions across web, email, social, and events.

You will administer and grow the CRM/CDP, define audience segmentation, and drive governance and data quality, privacy, and responsible data use.

Qualifications

• Five or more years of senior, relevant experience across marketing technology, marketing operations, or digital analytics, with hands-on ownership of a CRM and/or CDP — administering it, extending it, and using it to answer real business questions.

Responsibilities

• Own and evolve the analytics infrastructure.
• Administer and continuously improve HHMI's digital analytics, including conversion event tracking, journey dashboards, and UTM taxonomy governance.
• Extend what's been built—establish shared standards in partnership with teams.
• Deepen the cross-channel measurement architecture.
• Build the audience segmentation and dashboards that keep the team oriented.
• Govern the integration architecture and ensure clean data flows between systems.

Job description

HHMI is seeking a senior analytics and marketing-technology professional to own and evolve the CRM/CDP ecosystem and cross-channel measurement framework. The role partners with Marketing, Digital Communications, and Technology to translate data into actionable content and experience decisions across web, email, social, and events.

You will administer and grow the CRM/CDP, define audience segmentation, and drive governance and data quality, privacy, and responsible data use.