Director of Digital Experience & Marketing Tech

ADP, Inc.; Little Rock (AR); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

ESOP

Profit sharing potential

401(k) plan

Flexible spending account

Job summary

CJRW in Little Rock, AR seeks a Digital Experience & Marketing Technology Director to lead website strategy, user experience, and the technologies powering modern marketing. This strategic leader will guide content, UX, and information architecture while expanding capabilities in marketing tech, including AI and automation.

The role combines strategic thinking with hands-on web development, directing teams of developers, designers, and writers to deliver scalable, integrated solutions that meet

Qualifications

• 5+ years of experience in website strategy, digital experience, UX, web development, marketing technology or a related field, with demonstrated progression into leadership responsibilities.
• Experience leading complex website and digital projects from discovery and strategy through design, development and launch.
• Strong understanding of user experience, information architecture, content strategy, modern web development and marketing technology.
• Working knowledge of CMS, CRM, email marketing, marketing automation, analytics, integrations and emerging technologies.
• Experience developing strategic recommendations, proposals, scopes of work and budgets.
• Exceptional client communication, facilitation, presentation and writing skills, with the ability to translate complex strategic and technical concepts for diverse audiences.
• Experience leading and mentoring multidisciplinary digital or technical teams.
• Demonstrated hands‑on web development experience, including the ability to write, review, troubleshoot and optimize production code.
• Strong experience developing and maintaining websites in WordPress and ProcessWire .
• Working knowledge of modern web development frameworks, tools, APIs, integrations, hosting environments and source control.
• Experience evaluating and learning new CMS platforms, development technologies and technical approaches as client needs evolve .
• Strong strategic judgment, curiosity and problem-solving skills with the ability to balance client objectives, user needs, technical requirements, budgets and timelines.
• Agency experience strongly preferred.

Responsibilities

• Lead the agency's strategic approach to websites and other owned digital experiences, translating client business objectives and audience needs into clear strategies and recommendations.
• Lead website discovery and planning, including stakeholder interviews, competitive reviews, audience analysis, existing-site assessments and requirements gathering.
• Lead information architecture, sitemap development, user flows, wireframing and content strategy.
• Define how websites and digital experiences support broader marketing strategies, campaigns and customer journeys.
• Identify opportunities to improve usability, accessibility, engagement, conversion and overall website performance using research, analytics and user behavior.
• Serve as a senior strategic advisor to clients, leading presentations and helping stakeholders navigate digital experience decisions and opportunities.
• Assess clients' marketing technology needs and existing ecosystems to identify gaps, opportunities and solutions that support business and marketing objectives.
• Develop strategic recommendations and roadmaps, including the evaluation of CMS, CRM, marketing automation, personalization, analytics and related platforms.
• Define requirements for integrations between websites, marketing platforms, databases and third-party systems, partnering with technical specialists and vendors to ensure solutions are feasible, scalable and maintainable.
• Translate complex technology considerations into clear, actionable recommendations for clients and agency teams.
• Lead the application of AI and emerging technologies within websites, digital experiences and marketing technology solutions.
• Identify and develop AI strategies, use cases and solutions that create meaningful value for CJRW and its clients.
• Evaluate AI and marketing technology solutions with consideration for data privacy, security, governance, integration requirements and long-term maintainability.
• Evaluate emerging technologies and recommend where the agency should invest, experiment, build expertise or develop new services and capabilities.
• Help agency teams and clients understand and navigate the opportunities, limitations and implications of AI and emerging technologies.

Skills

Website strategy

Digital experience

UX/UI design

Marketing technology

Client leadership

Strategic thinking

Team mentoring

Web development

AI strategies

Tools

WordPress

ProcessWire

CMS platforms

Job description

CJRW in Little Rock, AR seeks a Digital Experience & Marketing Technology Director to lead website strategy, user experience, and the technologies powering modern marketing. This strategic leader will guide content, UX, and information architecture while expanding capabilities in marketing tech, including AI and automation.

The role combines strategic thinking with hands-on web development, directing teams of developers, designers, and writers to deliver scalable, integrated solutions that meet