Marketing Strategy Executive Director & Deputy CMO

EKU Careers; Richmond (KY); Hybrid; USD 110,000 - 180,000; Full time

Benefits offered by this job

Restaurants

Job summary

Eastern Kentucky University is seeking an Executive Director of Marketing Strategy (Deputy Chief Marketing Officer) to lead EKU’s integrated marketing, user experience, and digital recruitment initiatives on the Richmond campus.

The role reports to the Vice President of Student Success & Chief Marketing & Communications Officer and leads a multidisciplinary team to enhance EKU’s digital brand and enrollment results. A Master’s degree and 3 years of experience are required.

Qualifications

• Master’s degree in Digital Marketing, Web Development, Communications, Higher Education Administration, or a related field is required.
• Three years of experience is required.

Responsibilities

• Collaborate with the VP to shape and execute EKU’s multi-year marketing and digital strategy. Serve as Deputy Chief Marketing Officer and act as primary delegate in the VP’s absence. Translate institutional priorities into marketing campaigns that advance enrollment, retention, fundraising, alumni engagement, and community impact.
• Lead cross-channel strategies (digital, print, media, social, video, web) that elevate EKU’s visibility and reputation regionally and nationally.
• Oversee market research, analytics, and KPI reporting to guide strategy and report performance to senior leadership.

Job description

Eastern Kentucky University is seeking an Executive Director of Marketing Strategy (Deputy Chief Marketing Officer) to lead EKU’s integrated marketing, user experience, and digital recruitment initiatives on the Richmond campus.

The role reports to the Vice President of Student Success & Chief Marketing & Communications Officer and leads a multidisciplinary team to enhance EKU’s digital brand and enrollment results. A Master’s degree and 3 years of experience are required.