Executive Director, Brand & Marketing Strategy

East Carolina University; Greenville (NC); Vor Ort; USD 93.000 - 125.000; Vollzeit

Zusammenfassung

East Carolina University seeks an Executive Director of Brand, Marketing and Creative Strategy to lead the university’s brand and marketing enterprise. You will direct strategy across branding, campaigns, and creative services to support enrollment, reputation, and institutional priorities.

Reporting to the Chief Communications Officer, you will build a high‑performing team, establish governance, and partner with senior leaders to advance ECU’s visibility and impact.

Qualifikationen

• Advanced degree with 6 years of relevant experience or a Bachelor’s degree with 8 years of relevant experience.
• Minimum of 6 years of progressively responsible leadership experience in marketing, brand strategy, or a related field.
• Demonstrated success leading enterprise-level brand or marketing functions within complex organizations.
• Strong executive presence with the ability to influence, align, and lead across multiple stakeholder groups.

Aufgaben

• Provide strategic leadership for ECU’s institutional brand, marketing, and creative strategy across the university.
• Oversee brand strategy, central marketing initiatives, and campaigns that support enrollment and reputation.
• Partner with enrollment management, advancement, and academic leadership to align branding with institutional goals.
• Lead the brand/creative services team and establish governance, performance metrics, and cross‑unit collaboration.

Ausbildung

Advanced degree with 6+ years experience

Bachelor’s degree with 8 years experience

Jobbeschreibung

East Carolina University seeks an Executive Director of Brand, Marketing and Creative Strategy to lead the university’s brand and marketing enterprise. You will direct strategy across branding, campaigns, and creative services to support enrollment, reputation, and institutional priorities.

Reporting to the Chief Communications Officer, you will build a high‑performing team, establish governance, and partner with senior leaders to advance ECU’s visibility and impact.