VP of Marketing & Brand Strategy — Higher Ed Leader

Xavier; Cincinnati (OH); On-site; USD 210,000 - 320,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Tuition remission for employees and/or

Paid time off

Job summary

Xavier University in Cincinnati seeks a strategic Vice President and Chief Marketing Officer to lead the Division of Marketing and Communications, unifying brand, enrollment, and donor engagement with an in-house, agency-style operating model.

The role requires executive leadership, data-driven decision making, and experience leveraging market research and AI to improve performance; you will partner across Enrollment Management, Advancement, Athletics, and IT to advance Xavier's mission.

Qualifications

• Master’s degree and 10+ years of progressive leadership in marketing or communications.
• At least 5 years as a VP/CMO or cabinet-level leader overseeing marketing and communications.
• Proven ability to tie marketing investment to enrollment, fundraising, or growth.
• Strong data orientation with performance metrics and budget decisions.
• Experience with market research, brand analytics, and AI in marketing.

Responsibilities

• Set Xavier's brand strategy and market position grounded in the Jesuit Catholic mission, ensuring consistency across units and channels.
• Share accountability for enrollment results and support campaigns that drive donor engagement and revenue.
• Lead data-driven decision making with dashboards, metrics, and reporting to the President and cabinet.
• Apply AI and automation to marketing and communications, guiding data integration with IT and CRM systems.
• Build and lead a centralized in-house division that partners with colleges and units to coordinate campaigns and standards.

Skills

Executive leadership

Strategic marketing

Data analytics

AI in marketing

Budget management

Reputation management

Education

Master’s degree

Job description

Xavier University in Cincinnati seeks a strategic Vice President and Chief Marketing Officer to lead the Division of Marketing and Communications, unifying brand, enrollment, and donor engagement with an in-house, agency-style operating model.

The role requires executive leadership, data-driven decision making, and experience leveraging market research and AI to improve performance; you will partner across Enrollment Management, Advancement, Athletics, and IT to advance Xavier's mission.