Marketing Analytics & Engagement Analyst

EKU Careers; Richmond (KY); On-site; USD 55,000 - 75,000; Full time

Job summary

Eastern Kentucky University is seeking a Marketing & Engagement Analyst to analyze, measure, and optimize recruitment and engagement efforts on the Richmond Campus.

You will collaborate with the Marketing Strategy, Digital Experience, and Communications teams to translate data into insights that strengthen enrollment, retention, and student success. Some evenings and weekends may be required.

Qualifications

• Bachelor’s degree in data analytics, marketing, business, or related field; master’s preferred.
• Minimum two years in marketing analytics, digital engagement analysis, CRM data reporting, or market research.
• Experience with Technolutions Slate or similar CRM platforms preferred.
• Strong background in data visualization, performance tracking, and predictive analytics.

Responsibilities

• Monitors and analyzes marketing and student engagement metrics across digital platforms and campaigns.
• Conducts research on prospective student behaviors and trends to inform strategy.
• Implements A/B testing, automation, and behavioral triggers to improve engagement and conversions.
• Partners with Admissions, Enrollment Management, and Institutional Research for data-driven planning.

Skills

Marketing analytics

Data visualization

CRM reporting

Audience segmentation

Analytics tooling

Education

Bachelor’s degree in Data Analytics/Marketing/Business

Master’s degree preferred

Tools

Technolutions Slate

Google Analytics

CRM platforms

Job description

Eastern Kentucky University is seeking a Marketing & Engagement Analyst to analyze, measure, and optimize recruitment and engagement efforts on the Richmond Campus.

You will collaborate with the Marketing Strategy, Digital Experience, and Communications teams to translate data into insights that strengthen enrollment, retention, and student success. Some evenings and weekends may be required.