Strategic Marketing Director & Deputy CMO

Eastern Kentucky University; Richmond (KY); On-site; USD 100,000 - 140,000; Full time

Job summary

Eastern Kentucky University seeks an Executive Director of Marketing Strategy to lead EKU's digital marketing and branding efforts, reporting to the Vice-President of Student Success & Chief Marketing & Communications Officer. The role oversees a multidisciplinary team focused on improving the digital experience for prospective and current students, and on increasing enrollment and engagement.

The position requires a master's degree and at least three years of experience, with availability for

Qualifications

• Education: Master's degree in Digital Marketing, Web Development, Communications, Higher Education Administration, or a related field is required.
• Experience: Three years of experience is required.

Responsibilities

• 45% - Shape and execute EKU's multi-year marketing and digital strategy; serve as Deputy Chief Marketing Officer when needed.
• 30% - Plan, develop, and execute integrated campaigns to support enrollment goals and institutional reputation.
• 25% - Oversee market research, analytics, and reporting to guide strategy and measure ROI.

Education

Master's degree

Job description

Eastern Kentucky University seeks an Executive Director of Marketing Strategy to lead EKU's digital marketing and branding efforts, reporting to the Vice-President of Student Success & Chief Marketing & Communications Officer. The role oversees a multidisciplinary team focused on improving the digital experience for prospective and current students, and on increasing enrollment and engagement.

The position requires a master's degree and at least three years of experience, with availability for