Marketing Strategy Lead — Brand & Growth

Syracuse University; New York (NY); On-site; USD 131,000 - 148,000; Full time

Job summary

Syracuse University is seeking an Executive Director of Marketing Strategy to lead enterprise-wide marketing initiatives across schools and colleges. You will align strategy with brand goals, partner with digital teams, and oversee campaigns from concept through completion.

The ideal candidate brings 10+ years in marketing strategy, strong leadership, and a track record of national omnichannel campaigns, with a focus on enrollment and communications.

Qualifications

• A bachelor’s degree and a minimum of 10 years in marketing strategy development.
• Three or more years of higher education experience, with a focus on enrollment/recruitment marketing and communications is preferred.
• A minimum of five years leading and managing diverse marketing teams.
• A track record of implementing major national omnichannel marketing campaigns which meet or exceeded stated measurable goals.

Responsibilities

• Strategic Planning & Prioritization: directs overarching marketing priorities and annual planning with schools/colleges and units.
• Marketing Strategy & Campaign Development: co-create impactful strategies and lead development of plans and materials.
• Partner Relationship Management: maintain understanding of partners’ goals and build trusted relationships; coordinate marketing efforts.
• Team Leadership: mentor and guide team members; resolve challenges.
• Project & Budget Management: ensure programs roll out on time and on budget; mitigate issues.
• Organizational Leadership: advise AVP and stay current with industry trends; perform other duties.

Skills

Strategic thinking

Leadership

Communication

Brand management

Cross-functional collaboration

Digital advertising

Education

Bachelor’s degree

10+ years in marketing strategy

Job description

Syracuse University is seeking an Executive Director of Marketing Strategy to lead enterprise-wide marketing initiatives across schools and colleges. You will align strategy with brand goals, partner with digital teams, and oversee campaigns from concept through completion.

The ideal candidate brings 10+ years in marketing strategy, strong leadership, and a track record of national omnichannel campaigns, with a focus on enrollment and communications.