Strategic Marketing & Communications Leader - Higher Ed Mission

King University; Bristol (TN); On-site; USD 140,000 - 200,000; Full time

Job summary

King University in Bristol, Tennessee seeks an Executive Director of Marketing and Communications to safeguard and advance the university’s reputation and mission. You will lead the marketing team, guide writing, editing, and content production, and drive an integrated plan across Enrollment, Advancement, Athletics, Academic Affairs, and the President’s Office.

You will oversee budgets and vendors, set KPIs, ensure brand consistency, and use data-driven methods while honoring the Christian

Qualifications

• Bachelor's degree in marketing, communications, journalism, public relations, or related field.
• 7+ years of marketing or communications experience, including 3+ years leading people or teams.
• Higher education or mission-driven nonprofit experience.
• Excellent writing and editing skills with a portfolio of strategic/creative work.
• Hands-on skill in digital marketing, social media, and website content management.
• Working knowledge of CRM platforms, Adobe Creative Suite, and web accessibility standards.
• Experience managing agencies, contractors, and budgets.
• Comfort using data/analytics to set goals and adjust plans.
• Commitment to the Christian mission of King University.
• Proven ability to translate an institution's mission and value proposition into compelling messages.

Responsibilities

• Develop and implement an annual integrated marketing and communications plan aligned with enrollment and fundraising goals.
• Maintain a shared marketing calendar across Admissions, Advancement, Athletics, and Academic Affairs.
• Set priorities and standardize intake/project processes for campus requests.
• Protect and clearly communicate King’s Christian mission and value in messaging.
• Develop and maintain core brand messaging and ensure campus-wide consistency.
• Oversee website and digital channels, including accessibility and content standards.
• Manage agencies, contractors, and department budgets; track KPIs and reporting.
• Lead marketing for new programs and collaborate with Enrollment/Advancement leadership.
• Write, edit, and produce content as needed to support campaigns.
• Ensure crisis communications readiness and coordinated messaging.

Skills

Digital marketing

Social media

Website content management

Data analytics

Education

Bachelor's degree in marketing/communications/public relations

Master's degree (preferred)

Tools

Adobe Creative Suite

CRM platforms

Job description

King University in Bristol, Tennessee seeks an Executive Director of Marketing and Communications to safeguard and advance the university’s reputation and mission. You will lead the marketing team, guide writing, editing, and content production, and drive an integrated plan across Enrollment, Advancement, Athletics, Academic Affairs, and the President’s Office.

You will oversee budgets and vendors, set KPIs, ensure brand consistency, and use data-driven methods while honoring the Christian