Executive Director, Marketing Strategy

Eastern Kentucky University; Richmond (KY); On-site; USD 100,000 - 140,000; Full time

Job summary

Eastern Kentucky University seeks an Executive Director of Marketing Strategy to lead EKU's digital marketing and branding efforts, reporting to the Vice-President of Student Success & Chief Marketing & Communications Officer. The role oversees a multidisciplinary team focused on improving the digital experience for prospective and current students, and on increasing enrollment and engagement.

The position requires a master's degree and at least three years of experience, with availability for

Qualifications

• Education: Master's degree in Digital Marketing, Web Development, Communications, Higher Education Administration, or a related field is required.
• Experience: Three years of experience is required.

Responsibilities

• 45% - Shape and execute EKU's multi-year marketing and digital strategy; serve as Deputy Chief Marketing Officer when needed.
• 30% - Plan, develop, and execute integrated campaigns to support enrollment goals and institutional reputation.
• 25% - Oversee market research, analytics, and reporting to guide strategy and measure ROI.

Education

Master's degree

Job description

Executive Director, Marketing Strategy

Eastern Kentucky University

Title: Executive Director, MarketingStrategy

Position Type: Fulltime Staff

Search Type: External - minimum 7 days

Department: 30R003 -StudentSuccess,Outreach&Opportunity

Division: 5R0000 - Student Success, Engage &Oppor

Position Location: Richmond Campus

Driver Classification: University Driver

FLSA: Exempt

Schedule Type: Full Time (37.5 hrs per week ormore)

Hours Per Week:

Additional Schedule Details: Some evenings andweekends required.

Posted Salary Grade: Exempt - G28

Retirement: KTRS

Contact Person: Dan Hendrickson

Job Summary/Basic Functions

The Executive Director of Marketing Strategy (Deputy ChiefMarketing Officer) is a strategic leader, visionary, andoperational expert for Eastern Kentucky University's (EKU)integrated and comprehensive portfolio of marketing, userexperience, and digital recruitment initiatives. The ExecutiveDirector of Marketing Strategy reports directly to the Vice-President of Student Success & Chief Marketing &Communications Officer, serving as the University's Deputy CMO andstanding in for the CMO as needed. The Executive Director isresponsible for the development, coordination, and execution ofmarketing strategies that support brand and reputation enhancement,identity development, and enrollment and engagement results. TheExecutive Director partners with Enrollment, Academic Affairs,Student Success, University Advancement, University Communications,and community stakeholders to effectively communicate the EKU valueproposition through consistent, compelling, and student-focusedmessaging. The Executive Director will oversee a multidisciplinaryteam focused on enhancing the digital experience for prospectiveand current students, managing EKU's digital brand presence, andimplementing data-informed strategies to increase student affinity,yield, and persistence.

Minimum Qualifications

Education: Master's degree in Digital Marketing,Web Development, Communications, Higher Education Administration,or a related field is required.

Experience: Three years of experience isrequired.

Licensure & Certifications:

Preferred Qualifications

Job Duties

• 45% - Collaborate with the VP to shape and execute EKU'smulti-year marketing and digital strategy in alignment with brandstrategy as set by Communications and Brand Management. Serve asDeputy Chief Marketing Officer, acting as the primary delegate inthe VP's absence. Translate institutional priorities into marketingcampaigns that advance enrollment, retention, fundraising, alumniengagement, and community impact. Lead cross-channel strategies(digital, print, media, social, video, web) that elevate EKU'svisibility and reputation regionally and nationally. Ensure tone,and visual standards are upheld across all units of the University.- (Essential)
• 30% - Direct planning, development, and execution of integratedcampaigns that support enrollment goals, student success, andinstitutional reputation. Partner with Enrollment Management tocreate campaigns that drive awareness, applications, and yieldacross diverse student populations (undergraduate, graduate,online, transfer, adult learners). Collaborate with Advancement andAlumni Relations to design campaigns that strengthen donor andalumni engagement. Use research and analytics to identify targetaudiences, track performance, and optimize strategies. -(Essential)
• 25% - Oversee market research, competitor analysis, andenrollment perception studies to guide strategy. Ensure the use ofanalytics and KPIs to measure campaign ROI and effectiveness.Provide reports and insights to senior leadership on marketingperformance and impact. - (Essential)

Sponsorship: This position is not eligible forvisa sponsorship.

Funding Source: Institutional

Open Until Filled: Yes

EEO Statement

Eastern Kentucky University is an Equal Opportunity employer andeducational institution and does not discriminate on the basis ofage (40 and over), race, color, religion, sex, sexual orientation,gender identity, gender expression, pregnancy, ethnicity,disability, national origin, veteran status, or genetic informationin the admission to, or participation in, any educational programor activity (e.g., athletics, academics and housing) which itconducts or any employment policy or practice.

Background Check Statement

Offers of employment are contingent upon a satisfactory backgroundcheck.