Analyst, Marketing

Eastern Kentucky University; Richmond (KY); On-site; USD 65,000 - 85,000; Full time

Job summary

Eastern Kentucky University is seeking an Analysts, Marketing & Engagement to analyze, measure, and optimize recruitment and engagement efforts at the Richmond campus. The role supports data-driven decision-making and collaborates with Marketing Strategy, Digital Experience & Creative, and Communications teams to enhance enrollment and student success initiatives.

Required: Bachelor's degree in a related field with at least two years in marketing analytics and CRM data reporting; experience with

Qualifications

• Bachelor's degree in Data Analytics, Marketing, Business, Communications, or a related field. Master's degree preferred.
• Minimum two years of experience in marketing analytics, digital engagement analysis, CRM data reporting, or market research.
• Experience with Technolutions Slate or similar CRM platforms preferred.

Responsibilities

• Monitors and analyzes marketing and student engagement metrics across digital platforms, CRM campaigns, email marketing, social media, and paid advertising. Develops dashboards and reports using Slate, Google Analytics, and other tools to track performance and conversion rates.
• Conducts research on prospective student behaviors, trends in higher education marketing, and competitive positioning to inform strategy.
• Works with the Marketing Strategy team to implement A/B testing, automation, and behavioral triggers to improve engagement and conversion rates.
• Partners with Admissions, Enrollment Management, Student Success, and Institutional Research to ensure data alignment and support strategic planning.

Skills

Data visualization

CRM data reporting

Predictive analytics

Audience segmentation

Education

Bachelor's degree in Data Analytics, Marketing, Business, Communications, or a related field

Master's degree preferred

Tools

Technolutions Slate

Google Analytics

CRM platforms

Job description

Title: Analyst, Marketing & Engagement

Position Type: Fulltime Staff

Search Type: External - minimum 7 days

Department: 30R003 -StudentSuccess,Outreach&Opportunity

Division: 5R0000 - Student Success, Engage &Oppor

Position Location: Richmond Campus

Driver Classification: Non-Driver

FLSA: Exempt

Schedule Type: Full Time (37.5 hrs per week ormore)

Hours Per Week: 37.5

Additional Schedule Details: Some evenings andweekends required.

Posted Salary Grade: Exempt - G23

Retirement: KTRS

Contact Person: Dan Hendrickson

Job Summary/Basic Functions

The Marketing & Engagement Analyst is responsible foranalyzing, measuring, and optimizing EKU's student recruitment andengagement efforts. This role plays a key part in data-drivendecision-making, ensuring marketing campaigns, digital engagementstrategies, and student outreach efforts are highly effective,targeted, and continuously refined. Working closely with the Marketing Strategy, Digital Experience& Creative, and Communications & Content teams, theMarketing & Engagement Analyst uses data to evaluate campaignperformance, audience behavior, and conversion trends, providinginsights that enhance EKU's enrollment, retention, and studentsuccess initiatives.

Minimum Qualifications

Education: Bachelor's degree in Data Analytics,Marketing, Business, Communications, or a related field. Master's degree preferred.

Experience: Experience can be substituted forspecific degree requirements but not educational level. Minimum twoyears of experience in marketing analytics, digital engagementanalysis, CRM data reporting, or market research. Experience with Technolutions Slate or similar CRM platformspreferred. Strong background in data visualization, performance tracking, andpredictive analytics.

Job Duties

• 40% - Monitors and analyzes marketing and student engagementmetrics across digital platforms, CRM campaigns, email marketing,social media, and paid advertising. Develops dashboards and reportsusing Technolutions Slate, Google Analytics, CRM data, and otheranalytics tools to track campaign effectiveness, audienceengagement, and conversion rates. Provides actionable insights tooptimize marketing and recruitment strategies, ensuring continuousimprovement. - (Essential)
• 30% - Conducts research on prospective student behaviors,trends in higher education marketing, and competitive positioningto inform marketing strategy. Uses data-driven methodologies todevelop audience segmentation models, personas, and engagementstrategies for targeted marketing. Analyzes retention andpersistence data to identify key touchpoints for engagement andcommunication. - (Essential)
• 20% - Works with the Marketing Strategy team to implement A/Btesting, automation workflows, and behavioral triggers to improveengagement and conversion rates. Assesses email, web, and digitalad performance, recommending refinements based on data insights.Monitors engagement trends and adjusts marketing strategies basedon real-time analytics. - (Essential)
• 10% - Partners with Admissions, Enrollment Management, StudentSuccess, and Institutional Research to ensure data alignment andstrategic decision-making. Supports the Associate Director inmarketing performance reviews and strategic planning efforts.Recommends process improvements to enhance data collection,reporting, and analytics integration within marketing workflows. -(Essential)

Sponsorship: This position is not eligible forvisa sponsorship.

Funding Source: Institutional

Open Until Filled: Yes

EEO Statement

Eastern Kentucky University is an Equal Opportunity employer andeducational institution and does not discriminate on the basis ofage (40 and over), race, color, religion, sex, sexual orientation,gender identity, gender expression, pregnancy, ethnicity,disability, national origin, veteran status, or genetic informationin the admission to, or participation in, any educational programor activity (e.g., athletics, academics and housing) which itconducts or any employment policy or practice.

Background Check Statement

Offers of employment are contingent upon a satisfactory backgroundcheck.