Marketing Performance Lead - Remote, ROI Champion

AAA-The Auto Club Group; United States; Remote; USD 108,000 - 156,000; Full time

Benefits offered by this job

AAA membership

Adoption assistance

Job summary

The Auto Club Group is seeking a Marketing Performance Manager to lead measurement, analytics framework, and optimization of a nine-figure media portfolio across Membership, Insurance, and Travel. You will establish full‑funnel performance strategies and translate complex data into executive narratives to improve ROAS and customer lifetime value.

You will partner with across the organization, supervise analysts, and drive cross‑channel campaign strategy, attribution, and privacy‑compliant

Qualifications

• Bachelor's degree required in a quantitative field.
• 10+ years in marketing analytics or media measurement.
• 5+ years in leadership of analytics teams.

Responsibilities

• Media Strategy – Leads analytics for a nine-figure media portfolio, optimizing efficiency, ROAS, and customer lifetime value across Membership, Insurance, and Travel.
• Full-Funnel Optimization – Defines KPIs and cross-channel strategies spanning brand awareness through conversion.
• Executive Storytelling – Translates performance, modeling, and attribution insights into clear recommendations for leadership and Finance.
• Cross-Functional Partnership – Aligns business and functional leaders on campaign strategy, sales routing, and budget allocation.
• Measurement and Reporting – Advances attribution, incrementality testing, first‑party data, and reporting while adapting to privacy and technology changes.
• Team Leadership – Develops analysts and reporting specialists, fostering curiosity, strategic thinking, and proactive problem‑solving.

Skills

Media analytics leadership

Executive storytelling

Strategic leadership

Education

Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics

Tools

Google Analytics

Adobe Analytics

Tableau/Power BI

SQL

Job description

The Auto Club Group is seeking a Marketing Performance Manager to lead measurement, analytics framework, and optimization of a nine-figure media portfolio across Membership, Insurance, and Travel. You will establish full‑funnel performance strategies and translate complex data into executive narratives to improve ROAS and customer lifetime value.

You will partner with across the organization, supervise analysts, and drive cross‑channel campaign strategy, attribution, and privacy‑compliant