Senior Marketing Performance Lead (Remote)

ACS Auto Club Services, Inc.; Florida; Remote; USD 108,000 - 156,000; Full time

Benefits offered by this job

Complimentary AAA membership with road

Adoption assistance program

Job summary

The Auto Club Group seeks a seasoned Marketing Performance Manager to lead analytics for a nine-figure media portfolio across Membership, Insurance, and Travel. You will set full-funnel KPIs, translate complex data into executive-ready narratives, and partner with Finance to optimize ROAS and customer lifetime value.

Remote work is possible with occasional travel; the role demands 10+ years in marketing analytics and 5+ years in leadership, plus expertise in media mix modeling, attribution, and

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or a related quantitative field.”
• Ten or more years of progressive experience in marketing analytics, campaign performance management, or media measurement.
• Five or more years of leadership or management experience leading campaign analytics or performance teams.
• Experience managing large-scale media portfolios across full-funnel digital and traditional channels.
• Knowledge of media mix modeling, incrementality testing, multi-touch attribution, and first-party data strategies.
• Proficiency with digital analytics and visualization tools (Google Analytics, Adobe Analytics, Tableau, Power BI) and familiarity with SQL.
• Ability to synthesize complex data into executive-ready presentations and recommendations.

Responsibilities

• Leads analytics for a nine-figure media portfolio across Membership, Insurance, and Travel.
• Defines KPIs and cross-channel strategies spanning brand awareness through conversion.
• Translates performance insights into clear recommendations for leadership and Finance.
• Aligns business and functional leaders on campaign strategy, sales routing, and budget allocation.
• Advances attribution, incrementality testing, first-party data strategies, and reporting amid privacy changes.
• Develops analysts and reporting specialists, fostering curiosity and strategic thinking.

Skills

Marketing analytics

Campaign performance

Leadership

Media mix modeling

SQL

Google Analytics

Adobe Analytics

Tableau/Power BI

Executive storytelling

Education

Bachelor’s degree in Marketing or related quantitative field

Master’s degree or MBA (preferred)

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

SQL

Job description

The Auto Club Group seeks a seasoned Marketing Performance Manager to lead analytics for a nine-figure media portfolio across Membership, Insurance, and Travel. You will set full-funnel KPIs, translate complex data into executive-ready narratives, and partner with Finance to optimize ROAS and customer lifetime value.

Remote work is possible with occasional travel; the role demands 10+ years in marketing analytics and 5+ years in leadership, plus expertise in media mix modeling, attribution, and