Remote Performance Marketing Lead – FinTech Growth

Auto Approve, LLC; United States; Remote; USD 80,000 - 105,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Pet insurance

Disability & leave benefits

Life insurance

401K with match

PTO and holidays

Job summary

Auto Approve is a fast-growing fintech disrupting auto financing, saving customers money and simplifying the loan process. The Performance Marketing Manager will own multi-channel campaigns and drive ROI across Google, Bing, Meta, TikTok, and programmatic networks.

The role requires 3+ years in paid search/social, experience with AI tools like Claude, and strong measurement discipline. This is a remote, full-time position with opportunities for growth and impact.

Qualifications

• 3+ years of hands-on experience managing paid search and paid social campaigns, ideally in B2C, fintech, or high-volume lead generation.
• Solid working knowledge of Google Ads, Microsoft Advertising (Bing), Meta Ads Manager, TikTok Ads, and display/programmatic networks.
• Experience with AI and automation features within ad platforms (Performance Max, Smart Bidding, Advantage+, etc.), plus hands-on comfort using AI assistants like Claude.
• Analytical mindset with experience building and running testing programs to translate campaign data into business outcomes.

Responsibilities

• Develop and execute full funnel paid media strategies across Google, Bing, Meta, TikTok, Reddit, LinkedIn, and programmatic display, focusing on CPL and funded loan metrics.
• Build and manage structured testing programs to improve campaign performance.
• Leverage AI and automation tools within ad platforms to optimize spend and reporting.
• Own conversion tracking, pixel implementation, attribution setup, and campaign measurement infrastructure.
• Own performance reporting from top of funnel through lead generation and funded loans for leadership review.

Skills

Paid search

Paid social

Programmatic

Google Ads

Microsoft Advertising

Meta Ads Manager

TikTok Ads

AI tools

Claude

GA4

Google Tag Manager

Power BI

Tools

Google Ads

Microsoft Advertising

Meta Ads Manager

TikTok Ads

Programmatic networks

GA4

Google Tag Manager

Power BI

Job description

Auto Approve is a fast-growing fintech disrupting auto financing, saving customers money and simplifying the loan process. The Performance Marketing Manager will own multi-channel campaigns and drive ROI across Google, Bing, Meta, TikTok, and programmatic networks.

The role requires 3+ years in paid search/social, experience with AI tools like Claude, and strong measurement discipline. This is a remote, full-time position with opportunities for growth and impact.