Regional Performance Marketing Manager — Remote

Delavanchevy; La Crosse (WI); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Kunes Auto & RV Group seeks a Regional Performance Marketing Manager to own regional digital and retail marketing across multiple dealership locations. You will focus on paid media, lead generation and ROI, partnering with GM's, sales leaders and vendors to drive store-level results.

The role requires experience in multi-location retail marketing, strong analytics, and the ability to translate data into practical recommendations for leadership.

Qualifications

• 3+ years of experience in performance marketing, digital marketing, retail marketing or paid media.
• Experience managing or evaluating Google Ads, paid social, display or other digital advertising campaigns.
• Demonstrated experience analyzing marketing KPIs and making recommendations based on performance.
• Experience managing meaningful marketing budgets.
• Strong Excel, reporting and dashboard skills.
• Ability to work directly with operational leaders and explain marketing performance in practical business terms.
• Strong organizational and project-management skills.
• Comfortable managing multiple locations, campaigns, priorities and deadlines.

Responsibilities

• Monitor performance across paid search, paid social, display, retargeting, geo-targeted and local digital campaigns.
• Evaluate campaign effectiveness and identify opportunities to adjust spend, targeting, messaging or channel mix.
• Work with our centralized marketing and media teams to recommend optimizations and incremental investments.
• Track and report KPIs including VDP views, website traffic, lead volume and cost per lead.
• Translate marketing data into actionable recommendations for regional and dealership leadership.

Skills

Performance marketing

Digital marketing

Retail marketing

Paid media

Tools

Google Ads

Paid social

Display advertising

CRM/DMS platforms

Excel

Job description

Kunes Auto & RV Group seeks a Regional Performance Marketing Manager to own regional digital and retail marketing across multiple dealership locations. You will focus on paid media, lead generation and ROI, partnering with GM's, sales leaders and vendors to drive store-level results.

The role requires experience in multi-location retail marketing, strong analytics, and the ability to translate data into practical recommendations for leadership.