Senior Performance Media Leader

AutoNation Inc.; Fort Lauderdale (FL); On-site; USD 140,000 - 220,000; Full time

Benefits offered by this job

Competitive compensation

401k matching

Health, dental, vision insurance

Maternity benefits

Associate vehicle discount programs

DRVPNK charitable initiative support

Job summary

AutoNation Inc. in Fort Lauderdale seeks a Sr. Manager, Performance Media to lead enterprise lower-funnel media strategy and optimize ROI across brands and dealerships.

You will own investment plans, channel mix, and measurement frameworks to drive leads, vehicle sales, and service appointments. The role requires deep platform expertise, data-driven thinking, and cross-functional collaboration with CRM, Analytics, and Media Operations to improve lead quality and conversion.

Qualifications

• Bachelor's degree in marketing, advertising, communications, business, or related field.
• 8+ years of experience in performance marketing, paid media, digital advertising; agency background preferred.
• Deep understanding of attribution, conversion measurement, audience activation, bidding, and optimization.

Responsibilities

• Lead enterprise lower-funnel media strategy across AutoNation brands and dealerships.
• Develop annual, quarterly, and campaign-level performance marketing plans aligned to business objectives.
• Recommend channel mix, investment priorities, and optimization frameworks.
• Partner with CRM, Analytics, and Media Operations to maximize audience activation and performance outcomes.
• Establish KPIs and work on attribution, MMM, MTA, and reporting.

Skills

Performance marketing

Media strategy

Data-driven decision making

Cross-functional collaboration

Leadership

Communication skills

Education

Bachelor's degree in Marketing/Advertising/Related field

Tools

Google Ads

Performance Max

Meta Ads

Attribution/MMA/MTA tools

Vehicle Listing Ads (VLA) platforms

Job description

AutoNation Inc. in Fort Lauderdale seeks a Sr. Manager, Performance Media to lead enterprise lower-funnel media strategy and optimize ROI across brands and dealerships.

You will own investment plans, channel mix, and measurement frameworks to drive leads, vehicle sales, and service appointments. The role requires deep platform expertise, data-driven thinking, and cross-functional collaboration with CRM, Analytics, and Media Operations to improve lead quality and conversion.