Manager, Marketing Performance

Auto Club Services; United States; Remote; USD 108,000 - 156,000; Full time

Benefits offered by this job

Health & Wellness benefits

401(k) with company match

HSA and FSA options

Paid Time Off

Job summary

ACG is seeking a Marketing Performance Manager to lead the analytics and optimization of a nine-figure media portfolio across paid, earned, and owned channels. The role drives full-funnel strategies, translates complex data into executive-ready narratives, and partners across Marketing, Finance, and Operations to improve ROAS and customer lifetime value.

The role requires a Bachelor's degree in a quantitative field, 10+ years in marketing analytics, and 5+ years in leadership, with remote work

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or related quantitative field.
• Ten+ years in marketing analytics, campaign performance management, or media measurement.
• Five+ years in leadership or management of analytics teams.
• Experience managing large-scale media portfolios across digital and traditional channels.
• Knowledge of media mix modeling, incrementality testing, multi-touch attribution, and first-party data strategies.
• Proficiency with Google Analytics, Adobe Analytics, Tableau or Power BI; familiarity with SQL and data clean rooms.
• Ability to present complex data in executive-ready narratives.
• Strong leadership, cross-functional collaboration, and communication skills.

Responsibilities

• Media Strategy – lead analytics for a nine-figure media portfolio and optimize ROAS and LTV.
• Full-Funnel Optimization – define KPIs and cross-channel strategies from awareness to conversion.
• Executive Storytelling – translate insights into recommendations for leadership and Finance.
• Cross-Functional Partnership – align leaders on campaign strategy and budget allocation.
• Measurement & Reporting – advance attribution, incrementality testing, and privacy-compliant data usage.
• Team Leadership – develop analysts and reporting specialists.

Skills

Media mix modeling

Incrementality testing

Multi-touch attribution

Campaign measurement

First-party data

SQL

Data visualization

Education

Bachelor's degree in Marketing/Analytics

Master's degree or MBA (preferred)

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

SQL

Job description

Job Type:

Full time

Exempt/Non Exempt:

Salary

Job Description

Location Details: Remote Location.

Position Schedule / Shift:

Monday to Friday, 8:00am to 5:00pm.

Position Summary:

Leads the measurement, performance analytics framework, and optimization of the annual media portfolio across paid, earned, and owned channels for Membership, Insurance, and Travel. Establishes full-funnel marketing performance strategies, translates complex data into clear executive narratives, and partners across the organization to improve media efficiency, return on advertising spend, and customer lifetime value.

Key Responsibilities:

• Media Strategy - Leads analytics for a nine-figure media portfolio, optimizing efficiency, ROAS, and customer lifetime value across Membership, Insurance, and Travel.
• Full-Funnel Optimization - Defines KPIs and cross-channel strategies spanning brand awareness through conversion.
• Executive Storytelling - Translates performance, modeling, and attribution insights into clear recommendations for leadership and Finance.
• Cross-Functional Partnership - Aligns business and functional leaders on campaign strategy, sales routing, and budget allocation.
• Measurement and Reporting - Advances attribution, incrementality testing, first-party data, and reporting while adapting to privacy and technology changes.
• Team Leadership - Develops analysts and reporting specialists, fostering curiosity, strategic thinking, and proactive problem-solving.

Supervisory Responsibilities:

Directly supervises campaign analysts and performance reporting specialists; responsible for team leadership, coaching, development, performance management, and delivery of marketing performance insights.

Qualifications:

Required

Education (include minimum education and any licensing/certifications): Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related quantitative field.

Experience: Ten or more years of progressive experience in marketing analytics, campaign performance management, or media measurement in an agency or client-side environment.

Five or more years of leadership or management experience leading campaign analytics or performance teams.

Demonstrated experience managing or optimizing large-scale media portfolios across full-funnel digital and traditional channels.

Knowledge and Skills: Advanced knowledge of media mix modeling, incrementality testing, multi-touch attribution, campaign measurement, and first-party data strategies.

Proficiency with digital analytics and visualization tools, including Google Analytics, Adobe Analytics, Tableau, or Power BI, and familiarity with SQL and data clean room environments.

Ability to synthesize complex data into clear, persuasive, executive-ready presentations and recommendations.

Strong strategic leadership, cross-functional partnership, communication, problem-solving, and talent development skills.

Preferred

Master's degree or MBA.

Experience supporting a multi-product business model in subscription services, insurance, financial services, travel, or hospitality.

F LEX WORK IN WORK ENVIRONMENT

This position is currently able to work remotely from a home office location for day-to-day operations unless occasional travel for meetings, collaborative activities, or team building activities is specified by leadership. This is subject to change based on amendments and/or modifications to the ACG Flex Work policy.

Compensation & Benefits Overview:

ACG complies with all applicable state and local laws regarding required benefits (including PTO, paid sick leave, etc.).

Compensation

Marketing Performance Manager will earn a competitive annual salary of $107,827.20 - $155,740.00 with annual bonus potential, based on performance.

Benefits

At ACG, we offer a comprehensive and flexible benefits package designed to support your health, financial well-being, and professional growth.

Health & Wellness

• Medical plans with multiple coverage options, including HSA eligibility.
• Prescription drug coverage.
• Dental and vision benefits.
• Employee Assistance Program (confidential support services).

Financial Protection & Insurance

• Company-paid basic life insurance.
• Optional supplemental life insurance and dependent coverage.
• Short-term and long-term disability coverage.
• Critical illness, accident, and pet insurance options.

Retirement & Savings

• 401(k) plan to support long-term financial goals. 3% automatic deferral upon eligibility; may contribute 1% to 50% of eligible earnings, either pre or post tax.
• Company match of 50% paid on employee contributions up to 6% of pay, payable to employees following the end of the year; immediate vesting.
• Additional company contribution of 4% of pay each pay day into your account; 100% vested after three (3) years of service.

Health Savings Account (HSA) and Flexible Spending Accounts (FSA) options.

Time Off & Leave

Paid Time Off (PTO): Accrual-based, increases with tenure, eligible at 90 days of employment.

Full-time ne