Marketing Analytics Lead: Drive ROI & Growth

Purple Innovation, LLC; Utah; Hybrid; USD 77,000 - 91,000; Full time

Benefits offered by this job

Health & Wellness Benefits

401(k) Match

Flexible Vacation

Parental Leave

Sick & Wellness Time

Holiday Pay

Sabbatical

Employee Discount

Give Back Day

Complimentary Mattress

Job summary

The Purple Marketing team is seeking a Marketing Analytics Lead to design measurement, attribution, and reporting standards across campaigns in the US market. You’ll partner with Marketing, Media, and Email & Text leaders to optimize ROI and ensure data-driven decisions guide budget and channel choices.

You’ll oversee dashboards, lead content personalization analytics, and collaborate with Ecommerce, Retail, Finance, Web Development, SEO, and Data and Analytics Engineering to align priorities

Qualifications

• Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, or related field.
• 5+ years in marketing or digital analytics.
• 2+ years mentoring analysts.
• Strong SQL and Excel proficiency; GA4 and attribution knowledge.
• Experience with A/B and multivariate testing.

Responsibilities

• Own marketing measurement: KPIs, attribution, reporting standards.
• Evaluate campaigns and advise on budget, channel mix, targeting.
• Oversee dashboards and reports for actionable insights.
• Lead analytics behind content personalization program.
• Define data quality standards with Data & Analytics Engineering.
• Present findings to marketing leadership.
• Collaborate with Ecommerce, Retail, Finance, Web Dev, SEO.

Skills

Advanced SQL

Excel

Data visualization

A/B testing

Communication

Marketing analytics

Mentoring

Education

Bachelor's degree in Business/Marketing/Data Analytics/Statistics

Tools

GA4

Job description

The Purple Marketing team is seeking a Marketing Analytics Lead to design measurement, attribution, and reporting standards across campaigns in the US market. You’ll partner with Marketing, Media, and Email & Text leaders to optimize ROI and ensure data-driven decisions guide budget and channel choices.

You’ll oversee dashboards, lead content personalization analytics, and collaborate with Ecommerce, Retail, Finance, Web Development, SEO, and Data and Analytics Engineering to align priorities