Growth-Driven Performance Marketing Lead

AutoRentals.com; United (PA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Medical insurance

Dental coverage

Vision coverage

401K with company match

Job summary

AutoRentals.com is seeking a Performance Marketing Lead who can write copy, launch campaigns, analyze performance, and hold partners accountable across paid and social ecosystems. You will own all performance-driven marketing, including paid and organic social, SEM/PPC, OTT/CTV, display, paid and lifecycle email, while guiding agencies and leading a lean internal team.

This role is accountable for results, efficiency, and scalable growth, with a focus on ROAS, CAC, and LTV across channels.

Qualifications

• 5+ years of performance or growth marketing leadership experience.
• Proven copywriting and optimization for paid media and email.
• Hands-on experience with paid/organic social and email platforms (Klaviyo preferred).
• Strong SEM/PPC and OTT/CTV knowledge.
• Experience managing agencies and small teams.
• Data-driven mindset with analytical instincts.

Responsibilities

• Own end-to-end performance marketing across paid/social/email/display and lifecycle activities.
• Lead agency partnerships and ensure alignment with internal execution.
• Develop messaging frameworks, CTAs, and offers to drive conversion.
• Test and optimize creative, audiences, formats, and channels to improve ROAS and CAC.
• Deliver concise performance updates to leadership.

Skills

5+ years in performance marketing

Copywriting for conversion

Paid social

Organic social

Email marketing platforms

SEM/PPC & OTT/CTV

Agency / small team management

Data-driven mindset

Tools

Klaviyo

Google Ads

Bing Ads

Job description

AutoRentals.com is seeking a Performance Marketing Lead who can write copy, launch campaigns, analyze performance, and hold partners accountable across paid and social ecosystems. You will own all performance-driven marketing, including paid and organic social, SEM/PPC, OTT/CTV, display, paid and lifecycle email, while guiding agencies and leading a lean internal team.

This role is accountable for results, efficiency, and scalable growth, with a focus on ROAS, CAC, and LTV across channels.