Marketing Performance Lead - Remote Analytics & Strategy

Auto Club Services; United States; Remote; USD 108,000 - 156,000; Full time

Benefits offered by this job

Health & Wellness benefits

401(k) with company match

HSA and FSA options

Paid Time Off

Job summary

ACG is seeking a Marketing Performance Manager to lead the analytics and optimization of a nine-figure media portfolio across paid, earned, and owned channels. The role drives full-funnel strategies, translates complex data into executive-ready narratives, and partners across Marketing, Finance, and Operations to improve ROAS and customer lifetime value.

The role requires a Bachelor's degree in a quantitative field, 10+ years in marketing analytics, and 5+ years in leadership, with remote work

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or related quantitative field.
• Ten+ years in marketing analytics, campaign performance management, or media measurement.
• Five+ years in leadership or management of analytics teams.
• Experience managing large-scale media portfolios across digital and traditional channels.
• Knowledge of media mix modeling, incrementality testing, multi-touch attribution, and first-party data strategies.
• Proficiency with Google Analytics, Adobe Analytics, Tableau or Power BI; familiarity with SQL and data clean rooms.
• Ability to present complex data in executive-ready narratives.
• Strong leadership, cross-functional collaboration, and communication skills.

Responsibilities

• Media Strategy – lead analytics for a nine-figure media portfolio and optimize ROAS and LTV.
• Full-Funnel Optimization – define KPIs and cross-channel strategies from awareness to conversion.
• Executive Storytelling – translate insights into recommendations for leadership and Finance.
• Cross-Functional Partnership – align leaders on campaign strategy and budget allocation.
• Measurement & Reporting – advance attribution, incrementality testing, and privacy-compliant data usage.
• Team Leadership – develop analysts and reporting specialists.

Skills

Media mix modeling

Incrementality testing

Multi-touch attribution

Campaign measurement

First-party data

SQL

Data visualization

Education

Bachelor's degree in Marketing/Analytics

Master's degree or MBA (preferred)

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

SQL

Job description

ACG is seeking a Marketing Performance Manager to lead the analytics and optimization of a nine-figure media portfolio across paid, earned, and owned channels. The role drives full-funnel strategies, translates complex data into executive-ready narratives, and partners across Marketing, Finance, and Operations to improve ROAS and customer lifetime value.

The role requires a Bachelor's degree in a quantitative field, 10+ years in marketing analytics, and 5+ years in leadership, with remote work