Senior Performance Marketing Leader — Remote Growth & ROI

Placements24; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Placements24 is seeking a highly analytical Senior Performance Marketing Manager to lead data-driven campaigns across digital channels in a fully remote role. You will oversee multi-channel strategies, optimize large advertising budgets, and drive measurable ROI while mentoring a growing team.

The ideal candidate brings 7+ years in performance marketing, strong analytical skills, and expertise across Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic platforms.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or related field; Master's preferred.
• 7+ years in performance marketing with at least 3 years in management.
• Experience managing large-scale digital advertising campaigns and budgets.
• Expertise with Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic platforms.
• Strong analytical skills and proficiency with Google Analytics and Adobe Analytics.
• Experience with A/B testing, multivariate testing, and CRO strategies.
• Excellent understanding of marketing attribution models.
• Strong leadership, communication, and project management skills.

Responsibilities

• Develop, implement, and manage comprehensive performance marketing strategies.
• Oversee paid search (PPC), paid social, display advertising, and affiliate campaigns.
• Manage multi-million dollar advertising budgets across platforms.
• Analyze campaign performance data, identify trends, and provide actionable insights.
• Conduct A/B testing and CRO initiatives to improve conversions and ROI.
• Collaborate with content, SEO, and product teams for cohesive digital strategies.
• Stay current with industry trends, tools, and best practices in performance marketing.
• Mentor junior marketing specialists and foster their growth.
• Prepare and present detailed performance reports to senior leadership.
• Identify new opportunities for growth and innovation in digital advertising.

Skills

Strategic marketing

Data analysis

Leadership

Remote collaboration

Education

Bachelor's degree in Marketing/Business/Statistics

Master's degree preferred

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Programmatic platforms

Job description

Placements24 is seeking a highly analytical Senior Performance Marketing Manager to lead data-driven campaigns across digital channels in a fully remote role. You will oversee multi-channel strategies, optimize large advertising budgets, and drive measurable ROI while mentoring a growing team.

The ideal candidate brings 7+ years in performance marketing, strong analytical skills, and expertise across Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic platforms.