Remote Performance Marketing Analyst — Data-Driven Growth

Placements24; Willows (CA); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Retirement contributions

Paid time off

Remote work

Job summary

Placements24 seeks a data-driven Performance Marketing Analyst to optimize paid campaigns across Google Ads, Meta, LinkedIn and more. The role focuses on ROI, CRO, and actionable insights derived from campaign data.

You will build dashboards, run A/B tests, and inform budgeting strategies while collaborating with a geographically diverse remote team. The ideal candidate has 2–4 years in performance marketing, strong analytics, and proficiency with Google Analytics and spreadsheet tools.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics or related quantitative field.
• 2–4 years of experience in performance marketing, digital analytics, or data analysis with a paid media focus.
• Strong proficiency with Google Ads, Meta Ads Manager and LinkedIn Campaign Manager.
• Advanced skills in Excel or Google Sheets for data manipulation and analysis.
• Experience with web analytics tools like Google Analytics.
• Ability to work independently and remotely with strong communication skills.

Responsibilities

• Monitor and analyze paid digital marketing campaigns across Google Ads, social platforms, and other channels.
• Develop reports and dashboards to track KPIs such as CPA, ROAS, CTR and conversion rates.
• Identify optimization opportunities and run A/B tests for ad copy, targeting and bidding.
• Perform audience research and refine targeting for paid campaigns.
• Collaborate with content/creative teams to align ad copy and visuals with objectives.
• Assist in budget management and forecasting for paid media channels.
• Stay updated with industry best practices and trends in performance marketing.
• Use analytics tools to understand user behavior and attribution, and communicate findings clearly.

Skills

Paid advertising platforms

Data analysis

Excel/Sheets

Remote collaboration

Education

Bachelor's degree in Marketing/Statistics/Business Analytics

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics

Job description

Placements24 seeks a data-driven Performance Marketing Analyst to optimize paid campaigns across Google Ads, Meta, LinkedIn and more. The role focuses on ROI, CRO, and actionable insights derived from campaign data.

You will build dashboards, run A/B tests, and inform budgeting strategies while collaborating with a geographically diverse remote team. The ideal candidate has 2–4 years in performance marketing, strong analytics, and proficiency with Google Analytics and spreadsheet tools.