Marketing Performance & Data Strategist

Imea; Des Moines (IA); On-site; USD 85,000 - 132,000; Full time

Job summary

Principal Financial Group in Des Moines, IA is seeking a Marketing Performance & Data Analyst to join its Marketing Operations team. You will bridge strategy, data architecture, and analytics to ensure high-quality, secure, and accessible data for decision making.

You will define data standards, drive governance, and enable scalable analytics to improve marketing performance, customer experience, and organizational efficiency.

Qualifications

• 4+ years of experience measuring marketing campaigns.
• Experience with data mobility, identity resolution, and campaign ecosystems.
• Ability to derive insights from large, complex datasets.
• Strong understanding of CDPs and MarTech integrations.
• Excellent stakeholder communication.
• Knowledge of data governance and privacy.

Responsibilities

• Analyze multi-channel campaign performance to identify trends and opportunities.
• Provide data-driven recommendations to optimize digital strategies.
• Collaborate with cross-functional teams to define tracking and measurement.
• Review dashboards and reports for accuracy and relevance.
• Maintain enterprise data governance and documentation.

Skills

Campaign measurement

Data mobility

Identity resolution

CDPs & MarTech

Data analysis

Data governance

Stakeholder communication

Data architecture

Education

Bachelor's degree in marketing, data analytics, computer science, or equivalent experience

Job description

Principal Financial Group in Des Moines, IA is seeking a Marketing Performance & Data Analyst to join its Marketing Operations team. You will bridge strategy, data architecture, and analytics to ensure high-quality, secure, and accessible data for decision making.

You will define data standards, drive governance, and enable scalable analytics to improve marketing performance, customer experience, and organizational efficiency.