Marketing Performance Analytics Architect

3M; Maplewood (MN); Hybrid; USD 124,000 - 152,000; Full time

Job summary

3M is seeking a Marketing Performance Analytics Sr Specialist to drive data-informed decisions. You will analyze campaign performance, identify trends and provide actionable recommendations to improve marketing effectiveness across diverse teams.

This role partners with Global Integrated Marketing and IT to define KPIs and surface insights, ensuring consistency and driving automated reporting adoption. The position requires five years in marketing analytics and advanced Power BI, SQL and data

Qualifications

• Bachelor’s degree or higher is required.
• Five+ years of experience in marketing analytics, business analytics, data analysis or performance reporting.
• Five+ years of experience with data to generate insights, dashboards and performance reporting.
• Five+ years of experience with Power BI.

Responsibilities

• Delivering campaign performance analytics, identifying trends and providing actionable recommendations to improve marketing effectiveness.
• Providing performance input for monthly business reviews, scorecards, KPI tracking and reporting needs.
• Work through complex datasets, partnering with IT and business stakeholders.
• Define KPIs, assess performance and surface insights across teams.
• Translate business questions and complex marketing data into concise insights and deliverables.

Skills

Marketing analytics

Data analysis

Business intelligence

KPI tracking

Stakeholder management

Education

Bachelor’s degree or higher

Tools

Power BI

SQL

DAX

Python

Snowflake

Azure

AWS

Adobe Analytics

CDP

Job description

3M is seeking a Marketing Performance Analytics Sr Specialist to drive data-informed decisions. You will analyze campaign performance, identify trends and provide actionable recommendations to improve marketing effectiveness across diverse teams.

This role partners with Global Integrated Marketing and IT to define KPIs and surface insights, ensuring consistency and driving automated reporting adoption. The position requires five years in marketing analytics and advanced Power BI, SQL and data