Data-Driven Media Performance Strategist

Anthologic Inc; Des Moines (IA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

4 weeks paid time off

9 observed holidays + 2 floating paid

Medical, dental, vision, life and long

term disability insurance

Job summary

Anthologic Inc is seeking a Media Performance Strategist in Des Moines, IA to improve media performance through measurement, analysis, and optimization. You will manage tracking across GA4, GTM, and dashboards, ensuring data accuracy and actionable reporting for the media team.

The role requires 3–5 years in digital analytics and paid media, with strong Excel skills and experience with dashboards (TapClicks, MCI) and ad platforms such as Google Ads and Meta.

Qualifications

• 3–5 years of digital analytics and paid media experience.
• Proficient in GA4 and GTM administration and troubleshooting.
• Experience with dashboards and reporting tools (TapClicks, MCI).
• Hands-on with major ad platforms (Google Ads, Meta, LinkedIn).
• Strong Excel/Sheets skills and data blending capabilities.

Responsibilities

• Measurement, Analytics & Reporting (60%) – Manage end-to-end tracking infrastructure (UTMs, GA4, GTM) and ensure accuracy through testing.
• Monitor data systems for consistency and uphold naming conventions and reporting standards.
• Document analytics configurations, processes, and QA protocols for operational consistency.
• Serve as primary internal resource for analytics, tracking, and reporting inquiries across channels.
• Maintain and scale marketing dashboards with data connections, metrics, templates, permissions, and upkeep.
• Paid Media Capabilities (40%) – Collaborate on campaign structure and tracking, create client-facing reports, analyze data to optimize performance, and stay up-to-date with platform changes.

Skills

Digital analytics

Marketing measurement

Paid media

Excel/Sheets

Data visualization

Tools

Google Analytics 4

Google Tag Manager

TapClicks

MCI

Google Ads

Meta / Facebook Ads

LinkedIn Ads

Job description

Anthologic Inc is seeking a Media Performance Strategist in Des Moines, IA to improve media performance through measurement, analysis, and optimization. You will manage tracking across GA4, GTM, and dashboards, ensuring data accuracy and actionable reporting for the media team.

The role requires 3–5 years in digital analytics and paid media, with strong Excel skills and experience with dashboards (TapClicks, MCI) and ad platforms such as Google Ads and Meta.