Remote Marketing Operations Analyst: Data & Attribution

Dodge Construction Network; Montpelier (VT); Remote; USD 85,000 - 110,000; Full time

Job summary

Dodge Construction Network is seeking a strategic Marketing Operations Analyst to unlock data‑driven decision making. You will collaborate across marketing, sales, and IT to optimize demand generation, lifecycle marketing, and digital performance.

This full‑time role reports to the Sr. Director, Revenue Operations & Analytics and is remote/home‑office based with preference for Eastern Time hours. Travel about 10% is expected.

Qualifications

• 4+ years in marketing operations, marketing technology, or related roles.
• Hands-on experience with Pardot (Account Engagement) for marketing automation and lifecycle tracking.
• Strong proficiency across WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Eventbrite, ON24, Adobe CC, and Hive.
• Familiarity with tagging, UTM frameworks, and GA4/GA tracking.
• Experience supporting lead routing, lifecycle management, attribution modeling, and campaign analytics.
• Strong technical aptitude and project management skills; able to translate marketing needs into system solutions.
• Clear communicator with cross-functional collaboration and training ability.

Responsibilities

• Partner with stakeholders across marketing and sales to ensure clean data, accurate tracking, and alignment across systems
• Build dashboards and reporting to support marketing analytics by ensuring data integrity and visibility across platforms
• Develop and document processes, workflows, and governance standards for campaign execution and lead management
• Collaborate with demand gen and lifecycle teams to enable perfect lead routing, segmentation, scoring models, and A/B testing
• Monitor and report on platform performance, system errors, and integration gaps—owning troubleshooting and QA

Skills

Pardot

WordPress

Salesforce Pardot

GA4

GTM

Unbounce

Tableau

QuickSight

Excel

Lead routing & scoring

Campaign analytics

LLM prompt engineering

Project management

Training cross-functional users

Education

Bachelor's degree

Tools

Salesforce

WordPress CMS

Google Tag Manager

Ongage

Eventbrite

ON24

Adobe Creative Cloud

Job description

Dodge Construction Network is seeking a strategic Marketing Operations Analyst to unlock data‑driven decision making. You will collaborate across marketing, sales, and IT to optimize demand generation, lifecycle marketing, and digital performance.

This full‑time role reports to the Sr. Director, Revenue Operations & Analytics and is remote/home‑office based with preference for Eastern Time hours. Travel about 10% is expected.