Marketing Operations Lead: HubSpot & AI (Remote)

Avolve Software Group; Minneota (MN); On-site; USD 85,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Job summary

Avolve Software Group is seeking a Marketing Operations Manager to own and optimize the systems, data, tech, and processes that power our marketing engine. You will lead HubSpot administration, automation workflows, lead lifecycle, and governance across cross-functional teams.

The role focuses on scaling campaigns, implementing AI-enabled workflows, and delivering accurate analytics. Collaboration with Marketing, Revenue Operations, and Sales is essential to drive governance and continuous

Qualifications

• Bachelor’s degree in marketing, business, communications, information systems, or related field.
• 4-6 years of experience in marketing operations, marketing automation, revenue operations, or a related discipline.
• Hands-on experience administering HubSpot, including workflows, lifecycle management, lead scoring, reporting.
• Strong understanding of lead management, funnel architecture, data quality, compliance, and marketing performance measurement.
• Experience building dashboards, reporting frameworks, and actionable insights for marketing leadership.
• Experience managing marketing technology platforms, integrations, vendors, workflows, and project management systems such as Asana.
• Demonstrated ability to use AI tools responsibly to support research, analysis, workflow automation, content development, and productivity.
• Strong analytical, organizational, communication, and stakeholder management skills.

Responsibilities

• Serve as administrator and power user for HubSpot.
• Design, build, and optimize marketing automation workflows, nurture programs, lead scoring models, lifecycle stages, and customer journeys.
• Own and optimize lead routing, qualification, and handoff processes to enable accurate, tracked, and actionable leads.
• Maintain marketing technology systems and ensure integrations are functioning properly.
• Develop governance standards, naming conventions, documentation, and operational best practices.
• Identify opportunities to automate manual processes and improve marketing efficiency using AI-enabled automation.
• Partner with Growth Marketing, Product Marketing, Customer Marketing, and Partner Marketing stakeholders to operationalize campaigns with AI-assisted workflows.
• Review and deploy campaign assets including emails, workflows, landing pages, forms, lists, automation programs, and reporting.
• Support webinars, events, customer expansion, advocacy, product launches, and partner marketing initiatives.
• Ensure campaigns are tagged, tracked, measured, documented, and deployed using QA standards.

Skills

Analytical thinking

Organizational skills

Communication skills

Stakeholder management

Education

Bachelor’s degree in marketing, business, communications, information systems, or related field

Tools

HubSpot

Asana

Job description

Avolve Software Group is seeking a Marketing Operations Manager to own and optimize the systems, data, tech, and processes that power our marketing engine. You will lead HubSpot administration, automation workflows, lead lifecycle, and governance across cross-functional teams.

The role focuses on scaling campaigns, implementing AI-enabled workflows, and delivering accurate analytics. Collaboration with Marketing, Revenue Operations, and Sales is essential to drive governance and continuous