Marketing Operations Lead | HubSpot & AI Automation

Avolve Software; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Avolve Software seeks a Marketing Operations Manager to own and optimize the systems, data, and processes powering our marketing engine. You will manage HubSpot, automation, attribution, and governance to scale campaigns across the organization.

Collaborating with Marketing, Sales, Revenue Operations, Customer Success, and Business Development, you’ll implement AI-enabled workflows, drive program efficiency, and ensure accurate measurement and reporting of demand and campaigns.

Qualifications

• Experience owning HubSpot and marketing automation workflows.
• Strong data governance and reporting capabilities.
• Cross-functional collaboration with Marketing, Sales, and Product teams.

Responsibilities

• Serve as the primary owner and administrator of HubSpot.
• Design, build, and optimize marketing automation workflows, nurture programs, lead scoring models, lifecycle stages, and customer journeys.
• Own and optimize lead routing, qualification, and handoff processes to ensure marketing-generated leads are delivered accurately, tracked consistently, and actionable by ADR, BDR, and Sales teams.
• Maintain marketing technology systems and ensure integrations are functioning properly.
• Develop governance standards, naming conventions, documentation, and operational best practices.
• Identify opportunities to automate manual processes and improve marketing efficiency, leveraging AI-enabled automation to reduce manual effort and improve campaign execution.
• Partner with Growth Marketing, Product Marketing, Customer Marketing, and Partner Marketing stakeholders to operationalize campaigns and go-to-market programs with AI-assisted workflows.
• Review and deploy campaign assets including emails, workflows, landing pages, forms, lists, automation programs, and reporting.
• Support webinars, events, customer expansion, advocacy, product launch, and partner marketing initiatives through operational execution.
• Ensure campaigns are properly tagged, tracked, measured, documented, and deployed using established quality assurance standards and repeatable processes.
• Own database health, governance, and ongoing hygiene initiatives.
• Conduct audits to identify duplicates, incomplete records, data inconsistencies, and compliance risks while partnering cross-functionally to maintain data quality standards.

Skills

Marketing operations

HubSpot

Tools

HubSpot

Job description

Avolve Software seeks a Marketing Operations Manager to own and optimize the systems, data, and processes powering our marketing engine. You will manage HubSpot, automation, attribution, and governance to scale campaigns across the organization.

Collaborating with Marketing, Sales, Revenue Operations, Customer Success, and Business Development, you’ll implement AI-enabled workflows, drive program efficiency, and ensure accurate measurement and reporting of demand and campaigns.