Marketing Operations Lead: Campaigns, Analytics & Growth

Velotic Software; Boston (MA); Hybride; USD 150 000 - 190 000; Plein temps

Résumé du poste

Velotic Software in Boston is seeking a Manager, Marketing Operations to lead operational excellence across campaigns, analytics, and marketing technology. You will translate strategy into measurable results and align marketing efforts with Sales and IT.

You will own performance reporting, establish KPIs, and drive continuous improvement while managing agency partners and internal resources in a hybrid, Seaport-based office.

Qualifications

• Bachelor’s degree or equivalent experience in marketing or business.
• 8+ years in B2B marketing, marketing operations, or demand gen.
• Experience leading integrated campaigns and cross-functional initiatives.
• Strong analytics and executive-level reporting experience.
• Experience managing external agencies and partners.
• Experience with CRM and marketing automation platforms (Salesforce, HubSpot).

Responsabilités

• Translate strategy into executable plans aligned with commercial goals.
• Develop scalable processes, governance, and standard work.
• Lead operational execution of campaigns across channels.
• Coordinate campaigns with agencies and internal stakeholders.
• Ensure on-time launches and measurable outcomes.
• Own performance reporting and dashboards; drive optimization.

Connaissances

Analytical thinking

Executive communication

Cross-functional collaboration

Marketing operations

Formation

Bachelor's degree in Marketing, Business, Communications, or similar work experience

Outils

Salesforce

HubSpot

6Sense

Qualified

Description du poste

Velotic Software in Boston is seeking a Manager, Marketing Operations to lead operational excellence across campaigns, analytics, and marketing technology. You will translate strategy into measurable results and align marketing efforts with Sales and IT.

You will own performance reporting, establish KPIs, and drive continuous improvement while managing agency partners and internal resources in a hybrid, Seaport-based office.