Marketing Operations Lead — Campaigns, Analytics & Tech

VELOTIC; Boston (MA); On-site; USD 112,000 - 130,000; Full time

Job summary

SmartRecruiters, Inc. is seeking a Manager, Marketing Operations (EST only) in Boston to lead the operational side of the marketing organization.

You will translate strategy into executable plans, drive cross-functional processes, and optimize campaigns across channels to deliver measurable business impact. You will own performance reporting, KPIs, and dashboards, partnering with Sales, IT, and external agencies to optimize resources and ensure successful demand generation.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or equivalent.
• 8+ years in B2B marketing, marketing operations, or demand generation.
• Experience leading integrated campaigns and cross-functional initiatives.
• Experience with CRM and marketing automation platforms such as Salesforce & HubSpot.

Responsibilities

• Translate marketing strategy into executable plans aligned with commercial objectives.
• Develop scalable processes, governance, and standard work to improve effectiveness.
• Identify opportunities to increase efficiency, effectiveness, and ROI.
• Lead operational execution of integrated campaigns across channels.
• Coordinate campaign execution with agencies and internal stakeholders.
• Ensure campaigns launch on time and deliver measurable outcomes.
• Maintain visibility into performance and drive optimization opportunities.
• Own marketing performance reporting and executive dashboards.
• Measure campaign effectiveness, pipeline contribution, and channel performance.
• Establish KPIs and reporting frameworks for accountability.
• Serve as primary operational lead for external agencies and partners.
• Balance resources and remove barriers to cross-functional collaboration.
• Provide oversight for marketing tech and ensure platforms work together.

Skills

Analytical thinking

Executive reporting

Cross-functional collaboration

Campaign leadership

Strategic thinking

Education

Bachelor’s degree in Marketing, Business, Communications, or similar work experience

Tools

Salesforce

HubSpot

6Sense

Google Analytics

Power BI

Qualified

Smartsheet

Job description

SmartRecruiters, Inc. is seeking a Manager, Marketing Operations (EST only) in Boston to lead the operational side of the marketing organization.

You will translate strategy into executable plans, drive cross-functional processes, and optimize campaigns across channels to deliver measurable business impact. You will own performance reporting, KPIs, and dashboards, partnering with Sales, IT, and external agencies to optimize resources and ensure successful demand generation.