Marketing Operations Leader: Strategy, Analytics & Growth

Velotic; Boston, Northern (MA, KY); Hybrid; USD 112,000 - 130,000; Full time

Job summary

Velotic is seeking a Manager, Marketing Operations to act as the operational leader translating strategy into measurable results. This role drives campaign execution, analytics, and technology across Marketing, Sales, and IT, ensuring scalable processes and strong cross-functional collaboration.

The position requires 8+ years in B2B marketing/ops, expertise with CRM and marketing automation (Salesforce/HubSpot), and the ability to lead agency partnerships and executive reporting.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or similar work experience.
• 8+ years of experience in B2B marketing, marketing operations, demand generation, or integrated marketing.
• Experience leading integrated marketing campaigns and cross-functional initiatives.
• Strong analytical and business acumen with experience developing executive-level reporting.
• Experience managing external agencies and strategic partners.
• Experience with CRM and marketing automation platforms, preferably Salesforce and HubSpot.

Responsibilities

• Translate marketing strategy into executable plans aligned with commercial objectives.
• Develop and maintain scalable processes, governance, and standard work that improve organizational effectiveness.
• Identify opportunities to increase marketing efficiency, effectiveness, and business impact.
• Lead operational execution of integrated marketing campaigns across all channels.
• Coordinate campaign execution through agency partners and internal stakeholders.
• Ensure campaigns launch on time, align with business priorities, and deliver measurable outcomes.
• Maintain visibility into campaign performance and recommend optimization opportunities.
• Own marketing performance reporting and executive dashboards.
• Measure campaign effectiveness, marketing contribution to pipeline, lead generation, conversion rates, and channel performance.
• Establish KPIs and reporting frameworks that drive accountability and continuous improvement.
• Serve as the primary operational lead for external marketing agencies and strategic partners.

Skills

Strategic thinking

Operational leadership

Marketing analytics

Executive communication

Cross-functional influence

Organizational agility

Agency leadership

Process improvement

Organizational prioritization

Education

Bachelor's degree in Marketing, Business, Communications, or similar work experience

Tools

HubSpot

Salesforce

6Sense

Qualified

Smartsheet

Google Analytics

Power BI

Adobe Experience Manager

Job description

Velotic is seeking a Manager, Marketing Operations to act as the operational leader translating strategy into measurable results. This role drives campaign execution, analytics, and technology across Marketing, Sales, and IT, ensuring scalable processes and strong cross-functional collaboration.

The position requires 8+ years in B2B marketing/ops, expertise with CRM and marketing automation (Salesforce/HubSpot), and the ability to lead agency partnerships and executive reporting.