Marketing Analytics & Performance Optimization Lead

Velosio; Atlanta (GA); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical insurance with HSA

Dental insurance

Vision insurance

Unlimited PTO

Remote or hybrid work

401k match

StayWell program

Job summary

Velosio is seeking a Manager of Marketing Analytics & Performance Optimization to own measurement, analysis, and continuous improvement of marketing performance across programs, channels, campaigns, and investments. This hybrid role in the Atlanta area involves building dashboards, defining KPIs, and guiding optimization strategies.

You will collaborate with campaign, digital, content, field, partner, and sales teams to turn data into actionable plans, manage testing programs, and communicate

Qualifications

• Bachelor's degree in marketing, business, analytics, statistics, economics, or a related field; equivalent experience considered
• 5-8 years of experience in marketing analytics, revenue operations, demand generation analytics, digital analytics, or business intelligence
• Experience measuring B2B marketing performance across a complex, multi-channel demand generation environment
• Strong understanding of B2B funnel stages, lead management, pipeline creation, attribution, and revenue measurement
• Demonstrated ability to turn analysis into prioritized, actionable business recommendations
• Advanced proficiency in Excel and experience with BI and visualization tools such as Power BI, Tableau, Looker, or similar platforms
• Experience with CRM and marketing automation platforms, ideally Microsoft Dynamics 365 and HubSpot, or comparable systems
• Familiarity with web analytics, paid media reporting, campaign tracking, UTM governance, and digital conversion measurement
• Comfort working with imperfect data, identifying root causes, and improving measurement processes over time
• Strong communication and presentation skills, including the ability to tailor findings for executives, marketers, and sales stakeholders

Responsibilities

• Own marketing performance measurement across campaigns, programs, channels, audiences, geographies, segments, and investments.
• Define and maintain marketing KPIs, funnel definitions, attribution logic, reporting standards, and performance benchmarks.
• Build and maintain HubSpot dashboards, giving the marketing team day-to-day visibility into campaign performance.
• Analyze funnel performance from inquiry or lead through MQL, sales acceptance, opportunity creation, pipeline, win rate, CAC and revenue.
• Identify conversion bottlenecks, channel inefficiencies, audience gaps, and budget allocation opportunities.
• Build recurring executive, marketing, and channel-level reporting that communicates results, trends, risks, and recommended actions.
• Partner with campaign, digital, content, field, partner, and sales teams to turn data findings into optimization plans.
• Develop hypotheses and manage testing programs across landing pages, nurture streams, audiences, messaging, and channel investments.
• Evaluate marketing ROI, cost efficiency, pipeline return, customer acquisition cost, and other relevant performance metrics.
• Recommend budget shifts based on performance, marginal returns, pipeline quality, strategic priorities, and capacity constraints.

Skills

Marketing analytics

Funnel definitions

Attribution

Executive communication

Excel proficiency

BI visualization tools

CRM & marketing automation

Education

Bachelor's degree in marketing, business, analytics, statistics, economics, or related field

Tools

Power BI

Tableau

Looker

HubSpot

Microsoft Dynamics 365

Job description

Velosio is seeking a Manager of Marketing Analytics & Performance Optimization to own measurement, analysis, and continuous improvement of marketing performance across programs, channels, campaigns, and investments. This hybrid role in the Atlanta area involves building dashboards, defining KPIs, and guiding optimization strategies.

You will collaborate with campaign, digital, content, field, partner, and sales teams to turn data into actionable plans, manage testing programs, and communicate