Marketing Analytics & Operations Lead

Vesync Co.; Tustin, Northern (CA, KY); Hybrid; USD 135,000 - 165,000; Full time

Benefits offered by this job

Medical/Dental/Vision insurance for员工及

401K with 4% employer match

Generous PTO and holidays

Life Insurance

Disability Insurance

FSA

Job summary

VeSync is seeking a seasoned Manager of Marketing Analytics and Operations to drive data-driven decisions and operational excellence in our marketing org. You will lead measurement, analysis, and optimization, manage marketing tech and automation, and support campaign execution with cross-functional partners in sales and product.

Responsibilities include consolidating data, building dashboards, measuring ROI, and designing experiments.

Qualifications

• Bachelor’s degree in Business, Marketing, Data Science, Statistics, or related field.
• 8+ years of experience in marketing analytics, marketing operations, or related roles.
• Proficiency with marketing automation platforms, CRM systems, and analytics tools.
• Strong knowledge of Shopify platform, preferably Shopify Plus.
• Experience with data analysis, visualization, and reporting.
• Excellent problem-solving, project management, and organizational skills.
• Solid understanding of customer behavior and market trends in the e-commerce industry a plus.
• Analytics certifications from recognized institutions or platforms a plus

Responsibilities

• Data Management & Analytics: Consolidate marketing data from multiple sources into a unified system and audit data for accuracy.
• Reporting & Performance Measurement: Develop dashboards and reports on key marketing metrics and measure ROI.
• Reporting and Visualization: Create dashboards and explain findings to stakeholders.
• Decision Support and Strategy: Provide data-driven recommendations to improve campaigns and allocate budgets.
• Marketing Technology & Automation: Implement and manage marketing automation tools for scalable growth.
• Process Optimization & Workflow Coordination: Design and refine marketing processes for efficiency.
• Team Leadership & Management: Build and lead a regional marketing analytics team and manage partnerships.

Skills

Data analytics

Data management

Dashboard reporting

Marketing automation

Shopify Plus

CRM systems

Analytics tools

A/B testing

Team leadership

Education

Bachelor's degree

Data Science background

Statistics

Marketing degree

Tools

Shopify Plus

CRM systems

Analytics tools

Job description

VeSync is seeking a seasoned Manager of Marketing Analytics and Operations to drive data-driven decisions and operational excellence in our marketing org. You will lead measurement, analysis, and optimization, manage marketing tech and automation, and support campaign execution with cross-functional partners in sales and product.

Responsibilities include consolidating data, building dashboards, measuring ROI, and designing experiments.