Marketing Operations Lead — Data-Driven Growth

GC AI; San Mateo (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Life & Disability Insurance

Retirement Plan

Parental Leave

Continuous Development

In-Office Meals

PTO & Holidays

Home Office Setup

Cell Phone Reimbursement

Relocation Support

Job summary

GC AI seeks a Marketing Operations Lead to own the systems, data, reporting, and operating rhythm underpinning marketing. You will connect programs to pipeline and revenue, building a scalable stack centred on HubSpot, BigQuery, DreamData, and PostHog.

You’ll own lifecycle routing, attribution, and ABM plays in a fast-growing B2B SaaS environment. You’ll drive data quality, compliance across 53 countries, and monthly dashboards used by leadership.

Qualifications

• 6+ years in marketing operations, revenue operations, or go-to-market at a B2B SaaS company.
• Systems and data infrastructure built from the ground up at a high-growth startup.
• Deep, hands-on HubSpot admin experience: workflows, lifecycle stages, custom objects, backend configuration.
• Salesforce experience, including the sync between HubSpot and Salesforce.
• A lead scoring and routing model you designed, shipped, and measured.
• Attribution and pipeline reporting used by sales and finance to decide.
• Forecasting and financial fluency; build pipeline and ROI models from scratch.
• Comfort with SQL, APIs, and webhooks to trace a record across systems.
• Strong process design and documentation habits.

Responsibilities

• Marketing tech stack ownership: architecture, configuration, integrations, vendor evals, renewals, budget.
• Lead lifecycle, routing, and sales handoff defined from a systems perspective.
• End-to-end attribution and reporting for pipeline and revenue.
• Campaign operations: repeatable build, QA, launch process for classes, webinars, emails.
• Web and conversion: landing pages, sign-ups, trial flows, site instrumentation.
• ABM execution across paid media, email, and sales enablement.
• Data quality and compliance across 53 countries (CAN-SPAM, GDPR, CCPA).
• Program management: scope projects, timelines, owners, risks.
• Internal tools and documentation: build automations and document everything.

Skills

HubSpot admin

Salesforce integration

Lead scoring & routing

Attribution & pipeline

Forecasting & ROI

SQL/APIs/webhooks

Process documentation

Tools

BigQuery

DreamData

PostHog

Salesforce (sync)

Job description

GC AI seeks a Marketing Operations Lead to own the systems, data, reporting, and operating rhythm underpinning marketing. You will connect programs to pipeline and revenue, building a scalable stack centred on HubSpot, BigQuery, DreamData, and PostHog.

You’ll own lifecycle routing, attribution, and ABM plays in a fast-growing B2B SaaS environment. You’ll drive data quality, compliance across 53 countries, and monthly dashboards used by leadership.