Marketing Operations Lead — Campaign Coordinator

The British American Tobacco Group; Winston-Salem (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k)

Health benefits

Tuition reimbursement

Paid leave

Company vehicle

Mobile phone allowance

Job summary

Reynolds American in Winston-Salem, NC is seeking a Lead Project Manager, Marketing Operations to drive campaign operations, intake hygiene, status integrity and weekly pipeline visibility within the Consumer Experience ecosystem.

You will partner with Journey Leads, channel teams and Campaign Operations leadership to ensure briefs have the right information and readiness; you will coordinate contractor capacity and surface blockers to keep campaigns on track.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Operations, Project Management, or related field.
• 4+ years of experience in project management, campaign operations, marketing operations, workflow management, or related functions.
• Experience with project intake, status reporting, pipeline visibility, stand-ups, or cross-functional workflows.
• Strong understanding of campaign briefing, channel handoffs, operational readiness, and project governance.
• Excellent organization, documentation, prioritization, communication, and stakeholder management.
• Ability to manage dependencies, surface blockers, and maintain accurate project status across teams.
• Very strong skills in Excel and PowerPoint.

Responsibilities

• Campaign Operations management: track, organize, and maintain work per processes and standards.
• Intake hygiene: review briefs for completeness and alignment before active management.
• Status integrity: keep Workfront updated with accurate status, owners, timing, and blockers.
• Operating rhythm: lead daily Campaign Operations stand-ups to surface priorities and risks.
• Pipeline visibility: publish weekly campaign pipeline showing active work and upcoming demand.
• Prioritization support: translate priorities into Workfront sequencing and readiness.
• Contractor coordination: manage contractor capacity and align with current priorities.
• Cross-functional coordination: clarify brief details and manage timing, handoffs, and dependencies.

Skills

Project management

Cross-functional collaboration

Stakeholder management

Prioritization

Education

Bachelor’s degree

Tools

Excel

PowerPoint

Job description

Reynolds American in Winston-Salem, NC is seeking a Lead Project Manager, Marketing Operations to drive campaign operations, intake hygiene, status integrity and weekly pipeline visibility within the Consumer Experience ecosystem.

You will partner with Journey Leads, channel teams and Campaign Operations leadership to ensure briefs have the right information and readiness; you will coordinate contractor capacity and surface blockers to keep campaigns on track.