Marketing Operations Lead — AI-Driven Campaigns

Wwshemi; United States; Remote; USD 86,000 - 110,000; Full time

Job summary

RxSense is seeking a Manager, Digital Marketing Operations to oversee CRM for email and SMS, drive Braze/Twilio campaigns, and manage vendor relationships. The role focuses on coordinating creative development, social scheduling, and data-driven optimization to improve campaign outcomes.

You will explore AI-enabled workflow improvements, collaborate across Brand, Creative, Analytics, and Performance Marketing, and uphold data quality and brand standards in a fast-paced environment.

Qualifications

• 5+ years of digital marketing experience with a background in email and SMS marketing.
• Hands-on experience with marketing automation, ESP, and SMS tools.
• Working knowledge of HTML and CSS for building email campaigns.
• Experience managing workflows, timelines, and approvals across creative teams
• Experience with social scheduling tools such as Hootsuite and Later.
• Strong analytical skills, including Excel, with data reporting (Tableau preferred).
• Experience managing vendors and budgets.
• Curious, hands-on approach to AI and automation.
• Excellent verbal and written communication skills.

Responsibilities

• Build, schedule, and monitor email and SMS campaigns in Braze and Twilio and manage marketing automation setup.
• Manage email and SMS vendor relationships, onboarding, performance, and cost.
• Track and report email/SMS performance to influence member behavior and lifetime value.
• Protect data quality in the marketing database and maintain brand standards across workflows.
• Coordinate creative development from briefs to launch with clear ownership and timelines.
• Maintain intake and prioritization system so teams know what is in progress and due dates.
• Schedule and manage social campaigns in Hootsuite and Later with proper approvals.
• Provide coordinator support to the Digital team, including setup, asset tracking, trafficking, and reporting.
• Review workflows and partner with AI resources to automate repetitive steps and speed up processes.
• Test AI tools for QA, reporting summaries, and copy variations; share findings with the team.
• Use performance data and AI-assisted analysis to improve segmentation, timing, and messaging.

Skills

Email and SMS marketing

Marketing automation

Braze and Twilio

HTML and CSS for emails

Asana project management

Hootsuite and Later

Excel and data analysis

Vendor and budget management

AI and automation

Communication skills

Education

Bachelor's degree

Tools

Braze

Twilio

Hootsuite

Later

HTML

CSS

Asana

Excel

Tableau

Job description

RxSense is seeking a Manager, Digital Marketing Operations to oversee CRM for email and SMS, drive Braze/Twilio campaigns, and manage vendor relationships. The role focuses on coordinating creative development, social scheduling, and data-driven optimization to improve campaign outcomes.

You will explore AI-enabled workflow improvements, collaborate across Brand, Creative, Analytics, and Performance Marketing, and uphold data quality and brand standards in a fast-paced environment.