CRM & Digital Marketing Operations Lead

RxSense LLC; Boston (MA); Hybrid; USD 100,000 - 140,000; Full time

Job summary

RxSense LLC is seeking a Manager, Digital Marketing Operations to oversee CRM across email and SMS, manage Braze and Twilio workflows, and drive efficiency with AI-enabled processes. This hands-on role partners with Brand, Creative, Analytics, and Performance Marketing to plan, launch, and optimize campaigns while maintaining data quality and on-brand consistency.

You will coordinate vendors, manage social calendars with Hootsuite/Later, and use AI-driven insights to improve segmentation,

Qualifications

• 5+ years of digital marketing experience with email and SMS marketing.
• Hands-on experience with marketing automation, ESP, and SMS tools (Braze and Twilio preferred).
• Working knowledge of HTML and CSS for building email campaigns.
• Experience managing workflows, timelines, and approvals across creative and cross-functional teams.
• Experience with social scheduling tools such as Hootsuite and Later.
• Strong analytical skills, including Excel, with data reporting and analysis.

Responsibilities

• CRM operations: build, schedule, monitor email and SMS campaigns; manage marketing automation setup.
• Manage email and SMS vendor relationships, onboarding, performance, and cost.
• Track and report email/SMS performance to improve lifetime value.
• Maintain data quality in marketing databases and brand consistency.
• Oversee creative development process: briefs, timelines, reviews, approvals.
• Maintain intake and prioritization system; ensure on-time delivery.
• Schedule and manage social campaigns in Hootsuite and Later; ensure assets and approvals.
• Maintain social content calendar and publish performance reports.

Skills

Digital marketing

Email marketing

SMS marketing

Marketing automation

Vendor management

Data analysis

AI tools

HTML/CSS

Asana

Hootsuite

Later

Education

Bachelor’s degree

Tools

Braze

Twilio

HTML/CSS

Asana

Hootsuite

Later

Job description

RxSense LLC is seeking a Manager, Digital Marketing Operations to oversee CRM across email and SMS, manage Braze and Twilio workflows, and drive efficiency with AI-enabled processes. This hands-on role partners with Brand, Creative, Analytics, and Performance Marketing to plan, launch, and optimize campaigns while maintaining data quality and on-brand consistency.

You will coordinate vendors, manage social calendars with Hootsuite/Later, and use AI-driven insights to improve segmentation,