Manager, Digital Marketing Operations

Wwshemi; United States; Remote; USD 86,000 - 110,000; Full time

Job summary

RxSense is seeking a Manager, Digital Marketing Operations to oversee CRM for email and SMS, drive Braze/Twilio campaigns, and manage vendor relationships. The role focuses on coordinating creative development, social scheduling, and data-driven optimization to improve campaign outcomes.

You will explore AI-enabled workflow improvements, collaborate across Brand, Creative, Analytics, and Performance Marketing, and uphold data quality and brand standards in a fast-paced environment.

Qualifications

• 5+ years of digital marketing experience with a background in email and SMS marketing.
• Hands-on experience with marketing automation, ESP, and SMS tools.
• Working knowledge of HTML and CSS for building email campaigns.
• Experience managing workflows, timelines, and approvals across creative teams
• Experience with social scheduling tools such as Hootsuite and Later.
• Strong analytical skills, including Excel, with data reporting (Tableau preferred).
• Experience managing vendors and budgets.
• Curious, hands-on approach to AI and automation.
• Excellent verbal and written communication skills.

Responsibilities

• Build, schedule, and monitor email and SMS campaigns in Braze and Twilio and manage marketing automation setup.
• Manage email and SMS vendor relationships, onboarding, performance, and cost.
• Track and report email/SMS performance to influence member behavior and lifetime value.
• Protect data quality in the marketing database and maintain brand standards across workflows.
• Coordinate creative development from briefs to launch with clear ownership and timelines.
• Maintain intake and prioritization system so teams know what is in progress and due dates.
• Schedule and manage social campaigns in Hootsuite and Later with proper approvals.
• Provide coordinator support to the Digital team, including setup, asset tracking, trafficking, and reporting.
• Review workflows and partner with AI resources to automate repetitive steps and speed up processes.
• Test AI tools for QA, reporting summaries, and copy variations; share findings with the team.
• Use performance data and AI-assisted analysis to improve segmentation, timing, and messaging.

Skills

Email and SMS marketing

Marketing automation

Braze and Twilio

HTML and CSS for emails

Asana project management

Hootsuite and Later

Excel and data analysis

Vendor and budget management

AI and automation

Communication skills

Education

Bachelor's degree

Tools

Braze

Twilio

Hootsuite

Later

HTML

CSS

Asana

Excel

Tableau

Job description

We are a healthcare technology company that provides platforms and solutions to improve the management and access of cost-effective pharmacy benefits. Our technology helps enterprise and partnership clients simplify their businesses and helps consumers save on prescriptions.

As a leader in SaaS technology for healthcare, we offer innovative solutions with integrated intelligence on a single enterprise platform that connects the pharmacy ecosystem. With our expertise and modern, modular platform, our partners use real-time data to transform their business performance and optimize their innovative models in the marketplace.

Position Summary

The Manager, Digital Marketing Operations, keeps SingleCare’s consumer communications running with precision. This role manages CRM operations across email and SMS, runs the creative development process that moves campaigns from brief to launch, and schedules the social calendar. It connects the teams, tools, and vendors behind every message our members and prospects receive, and it looks for smarter ways to do that work.

You will build, schedule, and monitor campaigns in Braze and Twilio, manage our email and SMS vendors, and turn performance data into recommendations that improve results. You will also support the Digital team (SMS, App Install, and Paid Social) with coordination that keeps work moving. We want a coordinator who is curious about AI and willing to put it to work, using it to streamline processes, speed up workflows, and improve campaign outcomes. This is a hands-on role with regular collaboration across Brand, Creative, Analytics, and Performance Marketing.

Key responsibilities

CRM operations

• Build, schedule, and monitor email and SMS campaigns in Braze and Twilio and manage the technical setup of our marketing automation and CRM systems.

• Manage email and SMS vendor relationships, including onboarding, performance, and cost.

• Track and report email and SMS performance to identify opportunities to influence member behavior and increase lifetime value.

• Protect data quality in the marketing database and maintain consistent design and brand standards across all workflows, working with the Brand team.

Creative development process

• Manage the creative development process from request to launch, including briefs, timelines, reviews, and approvals. Creative teams and partners create the work; you keep it organized and moving.

• Maintain a clear intake and prioritization system so every team knows what is in progress, who owns it, and when it is due.

Social media scheduling

• Schedule and manage social campaigns in Hootsuite and Later, coordinating with Brand, Content, and Creative to confirm copy, assets, and approvals are ready ahead of publishing.

• Maintain the social content calendar and report on publishing performance.

Digital team support

• Provide coordinator support to the Digital team (SMS, App Install, and Paid Social), including campaign setup, asset tracking, trafficking, and reporting.

Process improvement

• Review current CRM, creative, and social workflows, and partner with RxSense internal AI resources to automate repeatable steps and improve speed and accuracy.

• Test AI tools for tasks such as campaign QA, reporting summaries, copy and subject line variations, and creative briefs, and share what works so the whole team benefits.

• Use performance data and AI assisted analysis to improve segmentation, timing, and messaging in email and SMS.

• Apply a test and learn approach to campaigns, document results, and share learnings with the team.

What success looks like

• Email and SMS programs that launch on schedule, on brand, and with clean data.

• A creative development process with clear briefs, owners, deadlines, and approvals, so creative teams spend their time creating.

• A reliable social publishing calendar in Hootsuite and Later, with campaigns scheduled ahead of launch.

• Regular performance reporting from Braze and Twilio that shows what is working and what to test next.

• Vendor partners that deliver on time and on budget.

• Digital team coordination that moves faster because requests, assets, and approvals are organized.

• At least one AI enabled improvement adopted into daily workflows, with measured gains in time saved or campaign results.

Qualifications

• Bachelor’s degree, or an equivalent combination of education and experience.

• 5+ years of digital marketing experience with a background in email and SMS marketing.

• Hands-on experience with marketing automation, ESP, and SMS tools. Braze and Twilio strongly preferred.

• Working knowledge of HTML and CSS for building email campaigns.

• Experience managing workflows, timelines, and approvals across creative and cross functional teams, ideally with a project management tool such as Asana.

• Experience with social scheduling tools such as Hootsuite and Later preferred.

• Strong analytical skills, including Excel, with experience in reporting and data analysis. Tableau preferred.

• Experience managing vendors and budgets.

• A curious, hands-on approach to AI and automation, with willingness to learn new tools and change how work gets done.

• Excellent verbal and written communication skills, with the ability to work across teams in a fast-paced environment and balance competing priorities.

Salary Range: $86,000- &110,000

RxSense believes that a diverse workforce is a more talented and productive workforce. As such, we are an Equal Opportunity and affirm