Manager, Digital Marketing Operations

RxSense; Boston (MA); Hybrid; USD 100,000 - 140,000; Full time

Job summary

RxSense LLC is seeking a Manager, Digital Marketing Operations to oversee CRM across email and SMS, manage Braze and Twilio workflows, and drive efficiency with AI-enabled processes. This hands-on role partners with Brand, Creative, Analytics, and Performance Marketing to plan, launch, and optimize campaigns while maintaining data quality and on-brand consistency.

You will coordinate vendors, manage social calendars with Hootsuite/Later, and use AI-driven insights to improve segmentation,

Qualifications

• 5+ years of digital marketing experience with email and SMS marketing.
• Hands-on experience with marketing automation, ESP, and SMS tools (Braze and Twilio preferred).
• Working knowledge of HTML and CSS for building email campaigns.
• Experience managing workflows, timelines, and approvals across creative and cross-functional teams.
• Experience with social scheduling tools such as Hootsuite and Later.
• Strong analytical skills, including Excel, with data reporting and analysis.

Responsibilities

• CRM operations: build, schedule, monitor email and SMS campaigns; manage marketing automation setup.
• Manage email and SMS vendor relationships, onboarding, performance, and cost.
• Track and report email/SMS performance to improve lifetime value.
• Maintain data quality in marketing databases and brand consistency.
• Oversee creative development process: briefs, timelines, reviews, approvals.
• Maintain intake and prioritization system; ensure on-time delivery.
• Schedule and manage social campaigns in Hootsuite and Later; ensure assets and approvals.
• Maintain social content calendar and publish performance reports.

Skills

Digital marketing

Email marketing

SMS marketing

Marketing automation

Vendor management

Data analysis

AI tools

HTML/CSS

Asana

Hootsuite

Later

Education

Bachelor’s degree

Tools

Braze

Twilio

HTML/CSS

Asana

Hootsuite

Later

Job description

We are a healthcare technology company that provides platforms and solutions to improve the management and access of cost-effective pharmacy benefits. Our technology helps enterprise and partnership clients simplify their businesses and helps consumers save on prescriptions.

As a leader in SaaS technology for healthcare, we offer innovative solutions with integrated intelligence on a single enterprise platform that connects the pharmacy ecosystem. With our expertise and modern, modular platform, our partners use real-time data to transform their business performance and optimize their innovative models in the marketplace.

SingleCare is the RxSense consumer brand. It brings these capabilities directly to millions of people through a prescription savings card, app, and digital experience that make medications more affordable. This role sits on the SingleCare marketing team.

Position Summary

The Manager, Digital Marketing Operations, keeps SingleCare’s consumer communications running with precision. This role manages CRM operations across email and SMS, runs the creative development process that moves campaigns from brief to launch, and schedules the social calendar. It connects the teams, tools, and vendors behind every message our members and prospects receive, and it looks for smarter ways to do that work.

You will build, schedule, and monitor campaigns in Braze and Twilio, manage our email and SMS vendors, and turn performance data into recommendations that improve results. You will also support the Digital team (SMS, App Install, and Paid Social) with coordination that keeps work moving. We want a coordinator who is curious about AI and willing to put it to work, using it to streamline processes, speed up workflows, and improve campaign outcomes. This is a hands-on role with regular collaboration across Brand, Creative, Analytics, and Performance Marketing.

Key responsibilities

CRM operations

• Build, schedule, and monitor email and SMS campaigns in Braze and Twilio and manage the technical setup of our marketing automation and CRM systems.
• Manage email and SMS vendor relationships, including onboarding, performance, and cost.
• Track and report email and SMS performance to identify opportunities to influence member behavior and increase lifetime value.
• Protect data quality in the marketing database and maintain consistent design and brand standards across all workflows, working with the Brand team.
• Manage the creative development process from request to launch, including briefs, timelines, reviews, and approvals. Creative teams and partners create the work; you keep it organized and moving.
• Maintain a clear intake and prioritization system so every team knows what is in progress, who owns it, and when it is due.
• Schedule and manage social campaigns in Hootsuite and Later, coordinating with Brand, Content, and Creative to confirm copy, assets, and approvals are ready ahead of publishing.
• Maintain the social content calendar and report on publishing performance.

Digital team support

• Provide coordinator support to the Digital team (SMS, App Install, and Paid Social), including campaign setup, asset tracking, trafficking, and reporting.

Process improvement

• Review current CRM, creative, and social workflows, and partner with RxSense internal AI resources to automate repeatable steps and improve speed and accuracy.
• Test AI tools for tasks such as campaign QA, reporting summaries, copy and subject line variations, and creative briefs, and share what works so the whole team benefits.
• Use performance data and AI assisted analysis to improve segmentation, timing, and messaging in email and SMS.
• Apply a test and learn approach to campaigns, document results, and share learnings with the team.

What success looks like

• Email and SMS programs that launch on schedule, on brand, and with clean data.
• A creative development process with clear briefs, owners, deadlines, and approvals, so creative teams spend their time creating.
• A reliable social publishing calendar in Hootsuite and Later, with campaigns scheduled ahead of launch.
• Regular performance reporting from Braze and Twilio that shows what is working and what to test next.
• Vendor partners that deliver on time and on budget.
• Digital team coordination that moves faster because requests, assets, and approvals are organized.
• At least one AI enabled improvement adopted into daily workflows, with measured gains in time saved or campaign results.

Qualifications

• Bachelor’s degree, or an equivalent combination of education and experience.
• 5+ years of digital marketing experience with a background in email and SMS marketing.
• Hands-on experience with marketing automation, ESP, and SMS tools. Braze and Twilio strongly preferred.
• Working knowledge of HTML and CSS for building email campaigns.
• Experience managing workflows, timelines, and approvals across creative and cross functional teams, ideally with a project management tool such as Asana.
• Experience with social scheduling tools such as Hootsuite and Later preferred.
• Strong analytical skills, including Excel, with experience in reporting and data analysis. Tableau preferred.
• Experience managing vendors and budgets.
• A curious, hands-on approach to AI and automation, with willingness to learn new tools and change how work gets done.
• Excellent verbal and written communication skills, with the ability to work across teams in a fast-paced environment and balance competing priorities.

RxSense believes that a diverse workforce is a more talented and productive workforce. As such, we are an Equal Opportunity and affirmative Action employer. Our recruitment process is free from discriminatory hiring practices and all qualified applicants will be considered for employment without regard to race, color, religion, sex, pregnancy, gender, gender identity, sexual orientation, ancestry, age, national origin, genetic information, disability, or protected veteran status. We believe in the strength of the collaboration, creativity, and sense of community that a diverse workforce brings.