Digital Marketing Operations Lead (CRM & AI)

RxSense LLC; United States; Remote; USD 86,000 - 110,000; Full time

Job summary

RxSense LLC is seeking a Manager, Digital Marketing Operations to oversee CRM across email and SMS, coordinate creative development, and manage the social calendar. You’ll connect Brand, Creative, Analytics, and Performance Marketing to ensure campaigns run on time and on brand.

You will build campaigns in Braze and Twilio, manage vendors, and translate performance data into actionable recommendations to improve results.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 5+ years of digital marketing with a background in email and SMS marketing.
• Hands-on experience with marketing automation, ESPs and SMS tools; Braze and Twilio preferred.
• Working knowledge of HTML and CSS for building email campaigns.
• Experience managing workflows, timelines, and approvals across creative and cross functional teams, ideally with a project management tool such as Asana.
• Experience with social scheduling tools such as Hootsuite and Later.
• Strong analytical skills, including Excel, with experience in reporting and data analysis. Tableau preferred.
• Experience managing vendors and budgets.
• A curious, hands-on approach to AI and automation, with willingness to learn new tools and change how work gets done.
• Excellent verbal and written communication skills, with the ability to work across teams in a fast-paced environment and balance competing priorities.

Responsibilities

• Build, schedule, and monitor email and SMS campaigns in Braze and Twilio and manage the technical setup of our marketing automation and CRM systems.
• Manage email and SMS vendor relationships, including onboarding, performance, and cost.
• Track and report email and SMS performance to identify opportunities to influence member behavior and increase lifetime value.
• Protect data quality in the marketing database and maintain consistent design and brand standards across all workflows, working with the Brand team.
• Manage the creative development process from request to launch, including briefs, timelines, reviews, and approvals. Creative teams and partners create the work; you keep it organized and moving.
• Maintain a clear intake and prioritization system so every team knows what is in progress, who owns it, and when it is due.
• Schedule and manage social campaigns in Hootsuite and Later, coordinating with Brand, Content, and Creative to confirm copy, assets, and approvals are ready ahead of publishing.
• Maintain the social content calendar and report on publishing performance.
• Provide coordinator support to the Digital team (SMS, App Install, and Paid Social), including campaign setup, asset tracking, trafficking, and reporting.
• Review current CRM, creative, and social workflows, and partner with RxSense internal AI resources to automate repeatable steps and improve speed and accuracy.
• Test AI tools for tasks such as campaign QA, reporting summaries, copy and subject line variations, and creative briefs, and share what works so the whole team benefits.
• Use performance data and AI assisted analysis to improve segmentation, timing, and messaging in email and SMS.
• Apply a test and learn approach to campaigns, document results, and share learnings with the team.

Skills

Digital marketing

AI curiosity

Project coordination

Email and SMS marketing

Data-driven decision making

Education

Bachelor's degree or equivalent

Tools

Braze

Twilio

Asana

Hootsuite

Later

Excel

Tableau

Job description

RxSense LLC is seeking a Manager, Digital Marketing Operations to oversee CRM across email and SMS, coordinate creative development, and manage the social calendar. You’ll connect Brand, Creative, Analytics, and Performance Marketing to ensure campaigns run on time and on brand.

You will build campaigns in Braze and Twilio, manage vendors, and translate performance data into actionable recommendations to improve results.