Marketing Manager, Growth & Strategy
Cengage Group
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Job summary
Cengage Group is seeking an experienced marketing professional to develop and implement plans aligned with our goals in the Chicago area. You will collaborate with cross-functional teams to drive results and shape strategic opportunities in a fast-paced edtech environment.
You will analyze market trends, manage campaigns, and optimize marketing processes using tools like Salesforce Pardot, Google Analytics, and WordPress, while supporting internal and external communications to achieve
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Experience with B2B and B2C marketing.
- Ability to manage multiple priorities.
- Strong market analysis and strategy development skills.
- Excellent written, verbal, and presentation skills.
- Experience leading cross-functional projects.
- Experience optimizing marketing campaigns and processes.
Responsibilities
- Develop and implement marketing plans aligned with company goals.
- Collaborate with cross-functional teams to deliver results.
- Analyze market trends and identify strategic opportunities.
- Implement and manage innovative marketing strategies.
- Support internal and external communications through technology.
- Provide effective support to the marketing team to help achieve objectives.
Skills
Education
Tools
Job description
Cengage Group is seeking an experienced marketing professional to develop and implement plans aligned with our goals in the Chicago area. You will collaborate with cross-functional teams to drive results and shape strategic opportunities in a fast-paced edtech environment.
You will analyze market trends, manage campaigns, and optimize marketing processes using tools like Salesforce Pardot, Google Analytics, and WordPress, while supporting internal and external communications to achieve
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