Marketing & Enrollment Analytics Lead (Remote)

American College of Education - ACE; United States; Remote; USD 99,000 - 121,000; Full time

Benefits offered by this job

Medical, dental, & vision insurance

HSA/FSA options

Paid parental leave

Tuition reimbursement programs

Generous PTO

401k with employer match

Wellness program

Job summary

American College of Education is seeking an Associate Director of Marketing & Enrollment Analytics to lead measurement across marketing channels and enrollment funnels. You will partner with Marketing, Enrollment, and Field teams to translate data into actionable insights using Power BI and other BI tools.

The ideal candidate has strong experience in marketing analytics, attribution, and modeling in higher education, with the ability to drive strategy and improve student acquisition and outcomes.

Qualifications

• Minimum of a bachelor’s degree in Marketing, Business Analytics, Data Analytics, or related field.
• Seven+ years of marketing analytics experience.
• Experience in higher education or enrollment analytics preferred.
• Strong understanding of digital marketing metrics and platforms.
• Experience with incrementality measurement and attribution.
• Power BI experience preferred.
• Cross-functional collaboration.

Responsibilities

• Analyze marketing performance across channels to identify drivers of results.
• Evaluate ROI across acquisition funnel including lead gen and enrollment.
• Lead Marketing Mix Modeling and budget allocation discussions.
• Analyze data from Google Ads, Meta, CRM and other channels.
• Translate data into insights and actionable recommendations.
• Own marketing data quality and tracking standards.
• Partner with Marketing to feed offline conversions and APIs.
• Analyze enrollment funnel and identify improvement opportunities.
• Contribute to enrollment forecasting and lead trend analysis.
• Use SQL, Python or R to query and model data.

Skills

Marketing analytics

Power BI

Google Ads

Meta

CRM systems

Data dashboards

Data interpretation

Education

Bachelor's degree in Marketing or related field

Tools

SQL

Python

R

Job description

American College of Education is seeking an Associate Director of Marketing & Enrollment Analytics to lead measurement across marketing channels and enrollment funnels. You will partner with Marketing, Enrollment, and Field teams to translate data into actionable insights using Power BI and other BI tools.

The ideal candidate has strong experience in marketing analytics, attribution, and modeling in higher education, with the ability to drive strategy and improve student acquisition and outcomes.