Marketing Data & Systems Analyst — Drive Campaign Optimization

ID.me; San Francisco (CA); On-site; USD 155,000 - 190,000; Full time

Benefits offered by this job

401(k) with company match

Paid time off

Job summary

ID.me is hiring a Marketing Data & Systems Analyst to study, evaluate, and improve the systems powering the Enterprise Marketing team's campaigns. You’ll analyze performance data, evaluate marketing tech, and consult with Sales, Product Marketing, and Field Marketing to align systems with strategic goals as the team scales enterprise revenue.

You’ll focus on cross-functional data workflows across funnel stages and have room to specialize as the team matures over 12–18 months.

Qualifications

• 5-10 years of experience with marketing systems and data at a high-growth SaaS or tech company.
• Hands-on Marketo and Salesforce configuration, segmentation, and reporting.
• Experience building dashboards and reports in Excel/Google Sheets/Tableau.
• Strong stakeholder consultation across Sales, Product Marketing, and Field Marketing.
• Bachelor’s degree or equivalent experience; bonus for regulated industries.

Responsibilities

• Analyze campaign performance data using Excel/Google Sheets, Salesforce, and Marketo reporting.
• Study marketing systems (Marketo, Salesforce, ABM tools) and identify efficiency gains.
• Evaluate new marketing tech to improve campaigns and workflows.
• Design, run, and evaluate A/B tests to improve lead conversion and ROI.
• Build dashboards to monitor KPIs and funnel performance.
• Gather requirements from stakeholders to align systems with strategy.

Skills

Marketing data & systems analysis

Marketing automation

CRM experience

Data visualization

Excel / Google Sheets

Stakeholder communication

Project management

Education

Bachelor’s degree or equivalent experience

Tools

Marketo

Salesforce

Excel

Google Sheets

Tableau

Job description

ID.me is hiring a Marketing Data & Systems Analyst to study, evaluate, and improve the systems powering the Enterprise Marketing team's campaigns. You’ll analyze performance data, evaluate marketing tech, and consult with Sales, Product Marketing, and Field Marketing to align systems with strategic goals as the team scales enterprise revenue.

You’ll focus on cross-functional data workflows across funnel stages and have room to specialize as the team matures over 12–18 months.