Marketing Operations Architect — Campaigns & Automation

Shift Technology; Boston (MA); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Flexible remote/hybrid options

Competitive salary with variable bonus

Learning & Development opportunities

Generous PTO & paid holidays

Mental health benefits

MAD Days (Make A Difference)

Job summary

Shift Technology is seeking a Marketing & Campaign Operations Specialist to drive end-to-end marketing operations, campaign execution, and data-driven optimization. You will own multi-source workflows, manage the tech stack, and report on performance to justify continued investment.

The role emphasizes building scalable campaigns, optimizing the IDA architecture, and ensuring clean data handoff to Sales, with 3–5+ years in B2B SaaS marketing operations.

Qualifications

• 3–5+ years of experience in Marketing Operations, RevOps, or Growth Marketing at a B2B SaaS or technology company.
• Strong experience with marketing tech stacks and data orchestration.
• Ability to translate data into actionable marketing insights.

Responsibilities

• Own campaign planning, execution, and measurement across digital channels.
• Architect scalable campaign assets, landing pages, lists, and nurture workflows in HubSpot.
• Administer HubSpot with Salesforce integration and ensure data hygiene and lead routing accuracy.
• Research and implement data orchestration tools for enriched marketing and sales data.
• Develop operational dashboards to track pipeline, ROI, and budgets.

Skills

Ops Fluent

Tech Savvy

Process Focused

Data Architect

Growth Minded

Communicator

Collaborative

Tools

HubSpot

Salesforce

Clay

Clearbit

ZoomInfo

Zapier

Make

Job description

Shift Technology is seeking a Marketing & Campaign Operations Specialist to drive end-to-end marketing operations, campaign execution, and data-driven optimization. You will own multi-source workflows, manage the tech stack, and report on performance to justify continued investment.

The role emphasizes building scalable campaigns, optimizing the IDA architecture, and ensuring clean data handoff to Sales, with 3–5+ years in B2B SaaS marketing operations.