Marketing Data & Systems Analyst: Scale Enterprise Campaigns

Idme; Mountain View (CA); On-site; USD 155,000 - 190,000; Full time

Job summary

ID.me is seeking a Marketing Data & Systems Analyst to study, evaluate, and improve the systems powering our Enterprise Marketing campaigns.

You will analyze performance data, evaluate and recommend marketing technology tools, and consult with cross-functional stakeholders to determine how our systems should support strategic objectives—partnering with Sales, Product Marketing, and Field Marketing as we scale enterprise revenue across B2C brands, Public Sector, Healthcare, and Workforce.

Qualifications

• 5-10 years of experience working with marketing systems and data (e.g., marketing automation, CRM, analytics/reporting tools).
• Hands-on experience with marketing automation (Marketo) and CRM (Salesforce), including configuration, segmentation, and reporting.
• Experience analyzing performance data and building dashboards/reports (Excel, Google Sheets, Tableau, or similar).
• Experience evaluating and recommending marketing technology tools and workflows.
• Strong stakeholder consultation and requirements-gathering skills across Sales, Product Marketing, and Field Marketing.
• Project management chops — able to manage overlapping deadlines and competing stakeholders.
• Bachelor's degree or equivalent experience.
• Bonus: experience with regulated industries (Public Sector, Healthcare).

Responsibilities

• Analyze campaign performance data using Excel/Google Sheets, Salesforce, and Marketo reporting to uncover trends, optimize campaigns, and support strategic decisions.
• Study current marketing systems and processes (Marketo, Salesforce, Clay, ABM platforms, campaign trafficking workflows) to identify areas for improvement and increased efficiency, aligning with business goals.
• Evaluate and research new marketing technology tools to enhance campaign performance and operational workflows.
• Analyze the costs and benefits of marketing systems and tool upgrades to support team needs.
• Design, execute, and evaluate A/B tests and other experimentation frameworks (subject lines, CTAs, creative) to improve lead conversion and campaign functionality.
• Build and maintain dashboards and reports to monitor KPIs, lead funnel performance, and ROI.
• Consult with cross-functional stakeholders (Sales, Product Marketing, Field Marketing) to determine the role of marketing technology systems in achieving strategic objectives.
• Gather requirements from Sales, Field Marketing, and Product Marketing to recommend campaign and systems improvements in a clear, data-backed manner.
• Consult with designers, copywriters, and vertical marketers to enhance campaign messaging and targeting via automated systems.
• Manage the full integrated campaign calendar and schedule, including timelines, deliverables, and cross-functional coordination.
• Plan and execute recurring email/nurture campaigns using Marketo and Salesforce, leveraging segmentation and performance data.
• Oversee and manage deliverables for campaign projects, ensuring alignment with goals and timelines.
• Apply strong project management skills to ensure timely execution of marketing strategies and deliverables.

Skills

Marketing systems

CRM

Analytics

Dashboards

Stakeholder management

Education

Bachelor's degree

Tools

Marketo

Salesforce

Tableau

Excel

Google Sheets

Job description

ID.me is seeking a Marketing Data & Systems Analyst to study, evaluate, and improve the systems powering our Enterprise Marketing campaigns.

You will analyze performance data, evaluate and recommend marketing technology tools, and consult with cross-functional stakeholders to determine how our systems should support strategic objectives—partnering with Sales, Product Marketing, and Field Marketing as we scale enterprise revenue across B2C brands, Public Sector, Healthcare, and Workforce.