Senior Marketing Systems Lead — Data, Campaigns & Spend

MBI, Inc.; Norwalk (CT); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

401K

Profit sharing

Year-end bonus potential

Hybrid work model

Job summary

MBI, Inc. is seeking an Associate Director, Marketing Systems to own and support systems powering our print marketing operations, including campaign execution and spend tracking. You will guide a small team, ensure data accuracy, and drive reliability across marketing data flows.

You’ll partner with the system lead during a transition period to ensure continuity, documentation, and effective escalation. This hands-on role demands strong communication and a proactive, problem-solving approach.

Qualifications

• Strong understanding of how data flows through business systems.
• Working knowledge of SQL with ability to read and write queries.
• Experience troubleshooting data-driven systems and root-cause analysis.
• Comfort working in legacy or highly customized environments.
• Excellent written and verbal communication; ability to explain complex topics simply.
• Ability to manage multiple priorities in a fast-paced, reactive environment.
• High ownership, follow-through, and reliability.
• Calm, practical problem-solver under pressure.
• Experience leading or mentoring technical team members.

Responsibilities

• Own day-to-day operation of systems supporting marketing campaigns and advertising spend tracking
• Provide direction and problem-solving support to a small team of programmers supporting related systems (e.g., NetSuite and integrations)
• Respond to and resolve user questions, issues, and requests
• Investigate data and system issues, identify root causes, and implement solutions
• Distinguish between user misunderstanding, data issues, and system problems
• Communicate clearly with both technical and non-technical users
• Enforce processes and timelines while remaining flexible when business needs require
• Monitor key processes (mailings, data feeds, reporting outputs) to ensure reliability
• Ensure data and outputs used for marketing and financial decisions are accurate and trustworthy
• Maintain clear, business-friendly documentation of how systems work
• Partner with internal teams and external resources when escalation is needed
• Support evaluation of potential future system improvements or platform changes

Skills

SQL

Data flow understanding

Troubleshooting

Communication

Leadership

Tools

NetSuite

Job description

MBI, Inc. is seeking an Associate Director, Marketing Systems to own and support systems powering our print marketing operations, including campaign execution and spend tracking. You will guide a small team, ensure data accuracy, and drive reliability across marketing data flows.

You’ll partner with the system lead during a transition period to ensure continuity, documentation, and effective escalation. This hands-on role demands strong communication and a proactive, problem-solving approach.