Campaign Analytics Data Analyst – Marketing Insights

Target; Little Rock (AR); Remote; USD 27,552 - 41,328; Full time

Job summary

Target is seeking a Data Analyst to support campaign analytics in the USA. You will extract, process, and integrate data from marketing campaigns and offers to provide actionable insights.

Collaborate with engineering, research, and business teams; develop audience for ads and support pre- and post-campaign analysis and reporting. Communicate progress and challenges throughout the lifecycle.

Qualifications

• Bachelor's degree in a related field.
• Experience with marketing data analysis is advantageous.
• Ability to collaborate with cross-functional teams.

Responsibilities

• Help create campaigns that increase brand awareness and drive sales.
• Develop the audience for ads and support pre‑ and post‑campaign analysis and reporting.
• Improve the quality of the visitor list and manage it for the given advertisement, developing expertise in customer segmentation.
• Work closely with the Campaign Operations Manager on project execution and prioritization of incoming projects.
• Make decisions about problems with the campaign team, external partners and business leaders.
• Collaborate effectively with engineering, research, and business teams.
• Communicate campaign progress, issues, and challenges throughout the campaign and production lifecycle.
• Conduct campaign analysis to help marketing teams understand effectiveness and make informed decisions.
• Perform data extraction, processing, and integration of marketing campaigns, offers, and channels.
• Provide and distribute social media analytics through reporting tools.
• Demonstrate a desire to improve research performance to provide clients with comprehensive reports.

Education

Bachelor's Degree

Job description

Target is seeking a Data Analyst to support campaign analytics in the USA. You will extract, process, and integrate data from marketing campaigns and offers to provide actionable insights.

Collaborate with engineering, research, and business teams; develop audience for ads and support pre- and post-campaign analysis and reporting. Communicate progress and challenges throughout the lifecycle.