Marketing Systems Lead — Data-Driven Campaign Ops

MBI Inc.; Norwalk (CT); On-site; USD 125,000 - 170,000; Full time

Job summary

MBI Inc. seeks an Associate Director, Marketing Systems to own and support the systems powering our print marketing operations. You will oversee data accuracy, system reliability, and collaboration with marketing teams to optimize spend and performance.

You will lead a small team, troubleshoot data-driven issues, and partner with internal and external resources to plan system improvements while ensuring continuity during transitions.

Qualifications

• Strong understanding of how data flows through business systems.
• Working knowledge of SQL (reading and writing queries).
• Experience troubleshooting data-driven systems and root-cause analysis.
• Comfort in legacy or highly customized environments.
• Strong communication skills to explain complex topics simply.
• Ability to manage multiple priorities in a fast-paced, reactive environment.
• High level of ownership, follow-through, and reliability.
• Calm, practical approach to problem-solving under pressure.
• Experience leading or mentoring technical team members.

Responsibilities

• Own day-to-day operation of systems supporting marketing campaigns and advertising spend tracking.
• Provide direction and problem-solving support to a small team of programmers supporting related systems (e.g., NetSuite and integrations).
• Respond to and resolve user questions, issues, and requests.
• Investigate data and system issues, identify root causes, and implement solutions.
• Distinguish between user misunderstanding, data issues, and system problems.
• Communicate clearly with both technical and non-technical users.
• Enforce processes and timelines while remaining flexible when business needs require.
• Monitor key processes (mailings, data feeds, reporting outputs) to ensure reliability.
• Ensure data and outputs used for marketing and financial decisions are accurate and trustworthy.
• Maintain clear, business-friendly documentation of how systems work.
• Partner with internal teams and external resources when escalation is needed.
• Support evaluation of potential future system improvements or platform changes.

Skills

Data flow understanding

SQL knowledge

Troubleshooting data-driven systems

Legacy/custom environments

Clear communication

multitasking

Ownership & reliability

Calm problem-solving

Mentoring technical staff

Tools

NetSuite

Job description

MBI Inc. seeks an Associate Director, Marketing Systems to own and support the systems powering our print marketing operations. You will oversee data accuracy, system reliability, and collaboration with marketing teams to optimize spend and performance.

You will lead a small team, troubleshoot data-driven issues, and partner with internal and external resources to plan system improvements while ensuring continuity during transitions.